According to my 17 year old, this book is fantastic and very helpful extra reading for her Economics A-level. Inspiring information which is easy to understand. My teen did a book review on this which was very interesting.
I bought this after hearing the author speak. It's an interesting introduction to a subject that is becoming very popular and which has wide implications from the Government 'Nudge' unit to daily shopping applications (and even Amazon!). It's a small book so a fairly quick read.
Perfect introduction to the subject. Makes me want to investigate and understand Behavioural Economics more. As an Economics teacher, this will add a new dimension to my teaching and to my students' knowledge and understanding of the world the live in. Fran