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Thaler & Sunstein bring a great level of humour to a very complex and intangible ...
on 27 November 2015
Virtuosity is reached when the artisan can detatch from the rulebook and be playful with the medium at hand. Thaler & Sunstein bring a great level of humour to a very complex and intangible subject matter and give you a rich understanding of how acknowledging our collective ridiculousness as humans is something we should have some fun with. *Nudge* theory helps us see the metaphorical banana skin before we slip on it in a friendly and gentle way - it doesn't hold out an arm and force us into the recovery position unnecessarily. The nudge is the benevolent nod to keep us on the rails we want to, without making the decisions for us. Such is the common thread that runs through the book of how much interference a government department should have in how they influence or manipulate our behaviours and who is is doing the interfering anyway! The lightness of touch in this book is a real delight - people who care about people, and who put themselves in the mix too. There are many serious applications for Nudging, but it's good to know that at all times these guys treat us people as people and not as numbers.