This book was previously published as 'Staying Street Smart in the Internet Age'. It's not the first book by Mark McCormack I've read. Like the others, its very readable, and gives a collection of homespun philosophies, interspersed with personal ife experiences. There's a strong emphasis on Sales, but 'selling' is surely part of all of our business relationships. Just don't believe in the gospel of everything McCormack has to say; there are contradictions, just as life is full of them, such as : In Part 8 'When you are in Charge', on page 228 there is the lesson "trust your 1st impression", whereas in Part 9 'Etiquette for the New Millenium', on page 273 there is a "caveat about reading people too quickly" - so which is it to be? Consider it light reading to just remind you of the good & bad things that you can do to others & they can do to you, and re-adjust & compensate accordingly.
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Starting with What They Don't Teach You at Harvard Business School, McCormack has produced a steady stream of exceptional business advice. Never Wrestle With a Pig is about how to function in a business enterprise: how to get ahead, grow your skills, get recognized, handle difficult people. McCormack also describes judgment calls you can only learn in the school of hard knocks. In every way, this is an exceptional resource, highly understandable, without guile, compactly written, and loaded with fascinating examples from the author's brilliant career as head of a sports marketing company. An indispensable guide for people at all levels of experience. Mark H. McCormack is the founder and CEO of International Management Group (IMG), the world's dominant sports marketing organization, whose clients include Tiger Woods, Derek Jeter, Venus and Serena Williams, and Arnold Palmer. Book Description: Drawing upon forty years of experience from his own sports and celebrity management practice, Mark H. McCormack is back with common-sense advice aimed at business owners and would-be CEOs. McCormack's tips include: * End your day on time * People who say they can keep a secret usually can't * It pays to overestimate your competition * The best ideas cannot be stolen * Know when to say "It's none of your business" * Get paid for thinking rather than doing * Time in front of the customer is the best time of all * Be wary of unanimous agreement * Not every budget deserves your respect * Learn the art of picking up the check In ninety brief chapters that range in topic from getting ahead to staying competitive, McCormack makes clear that doing business in today's climate still involves the same basic elements of human interaction-intelligence, creativity, and efficiency-that have always meant the difference between success and failure. The format is very reader-friendly and does a great job of packaging points in easily digested morsels. You'll find yourself nodding in agreement with his incisive, common sense observations. It's the kind of book you want to share with everyone, but, on the other hand, keep to yourself so you remain streets ahead of the competition.
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