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on 31 October 2011
This book is really useful to get an introduction on consumer behavior. Clear and concise explanations, a must!
Clearly written inside, explanations of definitions, references to more articles, you just need to dig the ground to find the gold you're looking for, cause it's inside.
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on 11 March 2013
simple to understand and follow, it was of great help to my consumer behaviour studies. i would definitely recommend it.
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on 28 October 2014
Fast delivery and exactly as described
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