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Customer reviews

4.6 out of 5 stars
5

on 24 April 2013
I am a pricing professional and have bought dozens of books on pricing. I find Thomas Nagle is so expert he has written a book with right balance of theory and practicality to convey the principles of pricing and how to apply them. I can fully recommend you buy this book before any other.
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on 5 May 2017
Very theoretical book. Recommended by a professor in London Business School, worked very well during the course and for my needs.
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on 3 June 2016
Great book.Not just an MBA book-enjoyed it
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on 9 July 2013
Every General Manager, Marketing Manager and Revenue Manager should read this comprehensive guide to establishing an effective system for pricing - strategic as well as tactical. Developing a skill in this area will create the conditions for profitable enterprise. It is learned, anchored in reality and up to date incorporatinf contemporary thinking about value and choice.
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This book contains a very good framework, and will immediately enable you to work strategically and tactically with pricing. Good examples and cases puts theory into actionable knowledge
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