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on 16 September 2016
The book was in great condition on arrival.
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TOP 500 REVIEWERon 26 September 2005
It would be a mistake to assume that the benefits of this book will be of greatest value only to those who make formal presentations. On the contrary, as Weissman explains so thoroughly and eloquently, each one of us every day is almost constantly telling a "story" in one form or another to achieve one or more of these objectives: to explain with information (exposition)...or to make vidid with compelling details (description)...or to explain a process or sequence with information (narration)...or to convince with logic and/or evidence (argumentation). The most effective formal presentations are those which make maximum use of all four levels of discourse. It is also worth mentioning that, although percentages vary from one research study to another, the impact of a face-to-face encounter is estimated to be as follows: body language 60-70%, tone of voice 15-20%, and content (i.e. what is actually said) about 10-15%. Skilled recruiters claim that more often than not, they have already made a decision about a candidate before the interview formally begins. In fact, it begins at the initial point of physical contact.
So, I think this book can be of greatest value to literally anyone whose communication skills (both verbal and non-verbal) need to be improved. The strategies and tactics which Weissman shares have almost unlimited applications: when making formal presentations and during job interviews, as noted, but also when preparing reports, contributing to group discussions (e.g. strategic planning and especially budget reviews), resolving problems with customer service, implementing crisis management initiatives, and conducting performance reviews.
Those who share my high regard for this book are urged to check out Stephen Denning's The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations and Kevin Hogan's The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking.
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on 19 May 2004
The lessons in this excellent book should be studied and applied by everyone who has to give presentations. In terms of audience connection and persuasive technique, Abe Lincoln must have known everything here (except, perhaps, the details of PowerPoint). And that’s good, because you don’t need anything new or fancy to give a great presentation, you just need a message and clear instructions on how to deliver it — so, here they are. The book is cleanly written with pop-out boxes, sample graphics and corporate examples. Anyone who ignores its powerful basic rules will fail at presenting. Failure means boring the audience and leaving them unconvinced and unwilling to hear more. This is your cure for those blues. The book’s flaw is the author’s tedious self-promotion, but he’s a former TV guy, so what the heck do you expect? The bottom line, we attest, is that what he says, you need to know.
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on 21 November 2005
As a professional speaker, I know that the best way to get your message across in a speech is to tell a story.
This book is by a master of the art. Jerry Weissman's advice has been heeded by CEOs and politicians across the world (sadly by not enough of them).
If you ever make a presentation, particularly if you use graphics, you must read this book. You'll win more business, delight more audiences, and worry less about standing up and speaking.
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on 22 August 2006
Great book that teaches you how to structure a presentation based on a few simple but fundamental rules. Following Weissman's method, you are much more likely to put together a presentation that tells your story with a structured flow and is more likely to convince your audience. Additionally, these rules could be just as easily be applied to other forms of communications, especially where there is an element of persuasion required.

Please note that the author concentrates on the presentation rather than the presenter i.e. structure and flow rather than delivery techniques. I agree with this approach as effective delivery is down what he calls Verbalisation or simply practise, practise, practise.

In summary, highly recommended and I know I'll be reaching over to get it every time I have to prepare a presentation.
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on 4 September 2003
... make it this one! As a professional presentation skills coach, I have found this book to be the best on its subject I have come across. So many books focus on delivery skills - this book gives concrete useful advice on how to structure your material to create a compelling "story". Having the strong foundation of a clear, well-organised, focused presentation to stand on goes a long way to feeling more confident as a presenter and many of those delivery skills will fall into place naturally.
A very good book I can recommend without reservation.
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on 7 July 2005
I read the book. It is really very helpful for
1. developing the content of your presentation
2. imporving your powerpoint slides
I rated it with 4/5 because it goes very little into how to give the presentation, and that is what I expected from the title.
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