Top critical review
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Waffling at its finest
on 4 July 2011
This book is a little bit like a visit to a psychologist. A psychologist won't change your life. You will have to do it yourself but he will give you tips and ideas and provide you with reassurance and encouragement. Dennis too gives you tips (on how to get on track to get your hands on that elusive million) but of course it's up to you, the reader, to execute your own ideas. So this book will be perfect for whoever has already been toying with the idea of starting a business venture as it will give them the final push to actually do it. The core message of the book is: Believe in yourself and get started, stay focussed while executing your idea, surround yourself with talent and stay in control of your own company until it's time to harvest the fruits of your labour. This message makes sense and I am almost certain, that every successful self-made business man is likely to agree with Dennis on this. My gripe with this book is that its message has been panned out to 328 pages. What could have been a very interesting longish article in Esquire perhaps makes, in my opinion, a very tiresome read. It's repetitive in places and there is loads and loads of waffle to s----t----r----e-----t-----c----h the content as much as possible. But worse of all I found the author's distracting and in my opinion not even good poems which are scattered throughout the book (obviously another attempt to bump up the content even more). Here is an example:
Wishes are fishes(sic!) that swim in the nets
Of castaways' souls by the shores of the dead,
Where coins are as rare as a ferryman's debts,
And nobody cares what you did, or you said.
Wishes come skipping and eager to play
In the ravenous dream of childish wives;
Wishes are thoroughbreds feasting on hay
While rickety mendicants limp all their lives.
I completely agree with the Mail on Sunday quote on the book cover ('If this book doesn't get you rich, nothing ever will.') but God knows what the reviewer of The Times has read ('Absorbing, provocative and huge fun'), it sure wasn't this book.