Top critical review
One person found this helpful
Not really up-to-date - however easy access to teaching materials
on 27 October 2011
I was somewhat diappointed with the book. Although quite complete much of the information and cases dated back to 2001/2003, although some material was from 2007. Marketing has moved on a lot since then. I expected much more recent material from a 2010 edition.
On then plus side, McGrawHill were very helpful with access to additional teaching materials. It is very useful to be able to reproduce graphs or diagrams of good quality directly from their site (naturally, I quote the source...!)