Dave Kerpen is a thoroughly Likeable guy, deserving of the capital 'L'. He's led an interesting life, too - he appeared on Paradise Hotel, an American reality TV show, and he married his wife Carrie in a sponsored wedding at the Brooklyn Cyclones' Keyspan Park during a baseball game.
Oh, and he founded Likeable Media as well, a social media and word of mouth marketing company based in New York City, that has the distinction of being #146 on Inc Magazine's 2012 list of the 500 fastest growing U.S. private companies (and #118 in 2011).
Likeable Business is Dave's second book, following on from the success of his New York Times Bestseller 'Likeable Social Media'. In it, he explains why today's consumers expect companies to be not only functional but also likeable, with actionable tips on how business leaders can deliver.
It's a surprisingly simple concept, and the concepts themselves are hardly revolutionary - the difference is that Dave lives and breathes what he's talking about, and he illustrates his point with countless case studies of businesses that are already being likeable.
The question is, are you ready for your business to tell a story? To say 'I'm sorry' and 'thank you'? It's time to start being likeable.
Having read Kerpen's Likeable Social Media, Likeable Business was a must have book for me. And it totally matched with my expectations.
Kerpen has very readable and understandable style of communicating simple yet essential principles of likeable business management. The book is easy to digest and the pages just fly as did my new insightful thoughts while reading.
Kerpen provides a reader with practical examples to give evidence that it's really worth to be likeable. At some points, however, quite similar concepts were presented than in Likeable Social Media. A few same examples were found, too.
I got much out of the book as a starting-up entrepreneur, but it's likely worth for all who are ready to reconsider their thinking models of managing business in nowadays complex environment.