Top positive review
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All by myself. Don't wanna be, all by myself anymore
on 17 June 2013
This book is so relentlessly cheerful that it managed to convince me, computer illiterate but familiar with every binary swear word in my own machine's vocabulary, that I could very easily make massive changes to promote myself and my business better through social media. It is a complicated read, especially if you bring almost nothing with you by way of social media savvy, but it is the sort of work that is begging to be read several times, picking out more and more of relevance as you grow in confidence.
I read this a number of times while on a recent cruise. Dave Kerpen has produced a highly informative book, dealing with some very formidable topics, and he has made that book highly enjoyable to read. There is perhaps a little too much 'product placement' amongst the examples for my tastes, and the constant references to Likeable Media do really become quite aggravating by the end (he's CEO of that company. You didn't know that? Oh, you soon will - he only mentions it approximately six million times). But I found myself becoming more and more frustrated that I couldn't just find myself a computer there and then and put Mr Kerpen's '18 strategies' straight into action. Well, I could have found a computer easily enough but, since ship's internet costs precisely one arm and one leg, that was simply never going to be a goer.
Up until sending for this book, I had always been one of those people who very much favoured 'face-to-face' negotiations and a telephone - a 'Dinosaur', I think that's the polite word for us. I do not readily embrace technology and technology seems to embrace me like an iron maiden. I don't even know why I sent for this book - the only logical explanation would be some kind of midlife crisis. This work concentrates very heavily on Facebook and I do have an account. But I don't have one solitary 'Friend' there. Not that I'm that unpopular (at least, I sincerely hope that's not the reason); It's just that I have never really promoted myself over there. That and the fact that everyone I know is even more incompetent when it comes to computers than I am.
But that's all going to change now. Everything from targetted advertising to dealing with disatisfied clients, it's all covered. The author devotes much time to emphasing how even the most caustic of online complaints can be completely turned around in order to give a positive image to the company, provided you handle the reply properly. I'm not entirely convinced that will get me very far with the sort of no-necked bruisers from Basildon that I have to deal with sometimes but I'm willing to give it a go. Not that I'm expecting too many complaints, but I might just look into buying myself a keyboard that can bite its metaphorical tongue, just in case
I don't have the courage yet to follow the suggestions and see who is talking about me online and, more importantly, precisely what they are saying. However, perhaps the most valuable and intriguing idea to actually get maximum effect from your presence on the web is to lurk in places where your professional services may be required (message boards perhaps, or the odd forum), ready to leap out at the right dramatic moment, unfurl your avatar and offer some 'unbiased' advice. I shall be doing that, definitely. And may heaven help you all.
I'm off to 'create an irresistible brand' now, so I can 'be generally amazing on Facebook (and other social networks)'. I'll start with Facebook. Luckily I quite like my own company.