People around the globe view hundreds of millions of videos daily on YouTube. Savvy businesspeople know how to tap into this vast market to promote themselves or their firms and make a hefty profit. In fact, many Fortune 500 companies have already made video sharing a vital part of their marketing campaigns. In this accessible, chatty book, e-commerce experts Brad and Debra Schepp do a fine job of explaining how to earn money with YouTube. Their detailed, often quirky case studies of YouTube successes nicely complement their business and marketing advice. getAbstract recommends this manual to new and veteran entrepreneurs who are looking for a fresh business opportunity, and to marketers and advertisers who want to bring their strategies up to date. Read this book, and you may well become the next YouTube "cewebrity."
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