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TOP 500 REVIEWERon 2 December 2013
This is the only Brad Sugars book that I recommend to any of my business coaching clients or prospects.

It's a long list of ideas for improving your business in terms of sales revenue, profit and cash flow. As a book for helping you to realise that you haven't tried "everything" (or anywhere close), it's very useful. It's structured around the ActionCoach "Business Chassis" so it goes through ways to generate leads, convert leads, increase transactions values, increase the number of times customers buy and increase profit margins. This is a fairly standard approach but you will probably be surprised how many different ways there are to improve these profit drivers.

Whilst I would encourage you to master a few ideas rather than spread your efforts too widely and do many things not very well, you may not have found the methods that best suit you and your customers.

Where the book falls down is that the information given about the ideas is brief and is not enough for you to implement the techniques. This is, of course, deliberate as Sugars wants you to go off and find an ActionCoach to help and these books are heavily promotional. However other business coaches are available and the Internet is useful to help you to fill out the ideas.

Another warning, the sub-title of the book is a better guide to the contents than the main title. If you have a cash flow problem in your business and you want to understand how to forecast your cash balances going forward, speed up collection from debtors and extend payments to suppliers, this isn't the book you need.

Finally the book needs to be updated. Much has changed since the book was first published in 2006, especially with the Internet and social media. I thought about downgrading the rating, from 4 stars to 3, but I still feel the book offers plenty of ideas. Sometimes, when you're feeling stuck, you need more options and the book has plenty.

The other Brad Sugar books in my opinion range from OK to poor and there are usually better books available in each of the specialist areas.

You may have read elsewhere that these books are often pimped up the ratings by (undeclared) associates and franchisees so let me be clear, I am not and never have been an ActionCoach. I am a competitor who was interested to learn how this franchise had grown so quickly.

About my book reviews - I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 4 stars means this is a good to very good book.

Paul Simister, business coach
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on 19 June 2016
As someone who had just started a small business I found this book invaluable. The information and ideas are presented in an manner this is easy to understand and more importantly to implement. I will certainly be looking for other books in this series.
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on 17 September 2016
This book will give you very practical things to do in order to increase your cashflow. Easy to read and easy to apply. I bought two, one as a present for my sister to help her with her business as well.
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on 17 November 2012
THE list of tips and tricks mentioned are so large that you get lost almost in what fits for your own company.
Futhermore there is no really new ideas etc., but that is what is all about running à business. Keep it simple stupid.
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on 10 December 2016
GREAT condition for great price
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on 12 July 2006
Too many of the businesspeople I've come across say they've tried everything they know to improve cashflow in their business. Basically they run out of ideas and give up. Or place all their efforts into one or two ideas oblivious to all the other opportunities for cashflow. This book contains 100s of ideas to improve cashflow in 5 different areas of your business (did you even know there were 5 areas to work on?). Each idea is rated as to its expected effectiveness. Never be short of cashflow ideas again...
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on 2 November 2012
I regularly buy this book to use with my clients to help them develop their businesses. It is built around the powerful 5 ways model. There are literally 100'sof ideas you can use in this book to build your profit from better marketing.
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on 7 December 2015
outdated and to basic . all book are 50% copy of the previous one
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on 12 October 2009
I have read this book and it offers very interesting insights to cashflow - in the form of "cashflow generating" ideas, schemes and methods. The ideas are all practical and seems easy to implement.

The book does not so much talk about the technicalities of cashflow - but majors more about what will generate good, quick and immediate cashflow.
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on 13 January 2006
A great insight into how to alter you mindset and think about what you are doing within your business, why you are doing it and how can this be improved. The book provides many tips and strategies through which that all important bottom line figure can be maximised.
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