Top positive review
11 people found this helpful
The only Brad Sugars book worth buying?
on 2 December 2013
This is the only Brad Sugars book that I recommend to any of my business coaching clients or prospects.
It's a long list of ideas for improving your business in terms of sales revenue, profit and cash flow. As a book for helping you to realise that you haven't tried "everything" (or anywhere close), it's very useful. It's structured around the ActionCoach "Business Chassis" so it goes through ways to generate leads, convert leads, increase transactions values, increase the number of times customers buy and increase profit margins. This is a fairly standard approach but you will probably be surprised how many different ways there are to improve these profit drivers.
Whilst I would encourage you to master a few ideas rather than spread your efforts too widely and do many things not very well, you may not have found the methods that best suit you and your customers.
Where the book falls down is that the information given about the ideas is brief and is not enough for you to implement the techniques. This is, of course, deliberate as Sugars wants you to go off and find an ActionCoach to help and these books are heavily promotional. However other business coaches are available and the Internet is useful to help you to fill out the ideas.
Another warning, the sub-title of the book is a better guide to the contents than the main title. If you have a cash flow problem in your business and you want to understand how to forecast your cash balances going forward, speed up collection from debtors and extend payments to suppliers, this isn't the book you need.
Finally the book needs to be updated. Much has changed since the book was first published in 2006, especially with the Internet and social media. I thought about downgrading the rating, from 4 stars to 3, but I still feel the book offers plenty of ideas. Sometimes, when you're feeling stuck, you need more options and the book has plenty.
The other Brad Sugar books in my opinion range from OK to poor and there are usually better books available in each of the specialist areas.
You may have read elsewhere that these books are often pimped up the ratings by (undeclared) associates and franchisees so let me be clear, I am not and never have been an ActionCoach. I am a competitor who was interested to learn how this franchise had grown so quickly.
About my book reviews - I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 4 stars means this is a good to very good book.
Paul Simister, business coach