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A few years ago I came up with a brilliant idea for promoting my business which generated huge response ...
on 27 February 2015
Allowing for the fact that most of the examples given are for USA companies, hardly surprising since the authors are in USA, this book should be compulsory reading for anyone who doesn't understand why their business isn't getting the response they think they deserve.
A few years ago I came up with a brilliant idea for promoting my business which generated huge response and became a talking point within my field. I dropped the idea because I felt that it had run its course but I sort of regret doing so because in the context of positioning it was second to none. Fortunately, i have a couple more brilliant ideas up my sleeve which I'm working on and reading this book has certainly helped shaped my intuitive approach into something more tangible.