Top positive review
3 people found this helpful
A must-read for anyone in Marketing or Advertising
on 2 November 1998
Jack Trout has always been the master of seeing the forest for the trees. The Power of Simplicity is his latest breath of fresh air to help clear the mind and get marketers thinking straight again. Everyone always talks aobut how difficult it is to "cut through the media clutter" of mass marketing today. But to find a strategy that accomplishes that, you first have to cut through the clutter of jargon, fad-theories and self-proclaimed guru's that litter the marketing landscape. The Power of Simplicity is the self-help book for anyone who wants to come out on top in today's marketing wars. And the best part is, following Jack's advice is so incredibly simple.
Elliot Firestone, Creative Director, Fricks/Firestone Advertising