I bought this book second-hand through the Amazon marketplace at a fraction of the new price. My daughter is doing a business degree and this is a recommended text on her module on global business. She has found the book very useful in gaining an understanding of global marketing and the additional problems it presents to an expanding business. There are plenty of examples and case studies written in a clear and formal way. There is a lot of information in here and will be very useful to degree students, business people and those working =in the global market place, Overall an excellent text book.
The book is very good source, clear, easy to read and understand. It covers lots of IB topics. It does not cover well some important topics such as cultural theories e.g. Trompenaars, International Business Strategy map, Balanced Scorecard.