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I bought this book second-hand through the Amazon marketplace at a fraction of the new price.
My daughter is doing a business degree and this is a recommended text on her module on global business. She has found the book very useful in gaining an understanding of global marketing and the additional problems it presents to an expanding business.
There are plenty of examples and case studies written in a clear and formal way.
There is a lot of information in here and will be very useful to degree students, business people and those working =in the global market place, Overall an excellent text book.
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on 22 July 2014
The book is very good source, clear, easy to read and understand. It covers lots of IB topics. It does not cover well some important topics such as cultural theories e.g. Trompenaars, International Business Strategy map, Balanced Scorecard.
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on 24 February 2014
a 2nd hand book in very nice condition, every page is clean, just the mail is so slow, but it's not the seller's fault
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on 30 September 2013
this is the new book. very good. thank you. i like it very much. this book help me study international business.
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on 13 February 2013
It looked like it was described in the add and I got it perfect in time. Good quality of the book.
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on 5 March 2012
Really great book, easy to read and rather interesting .. contains theory and interesting facts/events. A bit intense as pages a abit overcrowded
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on 20 August 2016
great book.Typical McGraw Hill quality
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on 14 January 2016
in very good condition and arrived in
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on 7 November 2014
Good conditions. Thanks
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on 29 December 2012
Arrived on time and at a decent price. I would also recommend this textbook to anyone studying International Business at a basic level
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