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on 30 June 1998
With anecdotes to back up the prinicples set forth, this book clears the fog from many of the myths and unsuccessful techniques that aim at increasing performance in any size organization. The phrase "myths and unsuccessful techniques" is intended to label systems and approaches that rely on changing employees' value systems or behaviors that are derived from them; winning the hearts and minds of the employees; or putting fires in their bellies. Larkin and Larkin direct attention to what needs to be done for business success; who needs what information in order to achieve success; and how to set about devising measurable systems that make people fundamentally accountable for results. Sounds simplistic, but in the morass of business improvement approaches, this is a breath of fresh air. An easy read for a complex subject, with illustrations of direct applications for immediate use in almost any business.
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on 6 January 1999
The authors were very clear on the where to place the primary focus when communicating change in an organization. They helped to dispell some old myths about the effectiveness of newsletters and video presentations. I found their conclusions very sound and very applicable in real work settings.
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on 2 February 2001
I found this book very easy to read. Larkin and Larkin give good anecdotal eveidence to back up their views on what makes effective communication within organisations. What they say in this book makes a lot of sense to me.I would recommend this to anyone looking at communication strategy.
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on 4 January 2011
I liked the very specific and actually quite esoteric take on what works and what doesn't when it comes to communicating change. Whilst you do need to read it thinking 'bigger picture' to avoid falling into the trap of blindly following the advice word for word (which you're encouraged to do by the way it's written), overall I took quite alot away from the book and have already applied some of the approaches to positive effect.
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