Top positive review
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Insightful and counter-intuitive but somewhat disappointing if you have read Dan Ariely's two other books
on 9 February 2013
If this is the first book you read by Dan Ariely, you will probably find it well written, entertaining, full of insights and counter-intuitive facts about cheating. This is a book based on insights obtained from experimentation centered around a specific subject: cheating.
From that perspective this book is an excellent read for those that want to understand cheating and lying, importantly even lying to ourselves. The author arguments wery well how the traditional economists' model of looking for self interest does not work for lying or cheating. He shows very convincingly that we all cheat by a little bit, while trying to keep a good self-image of ourselves. More interestingtly, he explores, through experimentation, what factors influence cheating, some reducing it, others increasing it. In short, if you have not read any book from Dan Ariely yet and you are interested in the subject of cheating and lying, this is a very nice book.
Now, I have read Dan Ariely's two previous books and I was slightly disappointed for a couple of reasons. First there is a significant amount of material that was already covered in previous books. Second, compared to the other two, this book feels rather "light". Knowing the other two books I expected more content.
I would give it 3.5 stars, but because I had to choose between 3 and 4, I give it 4, thinking especially about those who have not yet read any book from this author.