on 4 June 2008
Trying to get people, including myself, to have the discipline to express themselves concisely is a problem. The one page briefing or proposal imposes a good structure and a lot of discipline that road tests your thinking and makes you aware of whether your idea is a good one or not. I have used it with clients successfully but my own organisation prefers Powerpoint and expansive, discursive presentations. It is a good tool this and you can dip into it to get ideas.