on 19 August 2009
This is my top pick of green investment books. The authors are respectively co-founder (Pernick) and contributing editor (Wilder) to Clean Edge, the cleantech research and publishing firm, and they know their material inside out. The 2008 paperback edition charts the seismic shift which has recently taken place in global business consciousness and offers a clear, well-written perspective on the prospects for eight major cleantech sectors. The authors note, however, that the road ahead won't always be smooth, and that there are challenges ahead. "Cleantech's rising tide won't necessarily lift all boats; individual technology niches, companies and investors will no doubt see some stormy times", they say. But the bigger picture is that all eight of these sectors will see growth and expansion. "For the first time in modern history environmental stewardship and economic creation are not separate but intricately linked", they claim. The eight sectors covered are solar, wind, biofuels, green buildings, personal transport, smart grids, mobile technologies (including fuel cells), and water filtration. Each chapter features short profiles of ten companies worth watching (and these are worldwide, not just US-listed). My main gripe is that in this explosive universe, 80 companies is only just a taster and the profiles are short. Overall, this is an insightful book with a wealth of clearly-presented background information and ideas.