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VINE VOICEon 25 June 2010
for those really interested in IBM, this will be an important read, because it is one of a relatively small number of significant texts on the history of the company. But if your interest is broader about the nature of what makes organisations succeed and also subjects like selling, then it's not the best book on IBM nor the best book on management. If you want to read something on IBM, I would recommend The Maverick and the machine. You can also read TJ Watson Jr on IBM beliefs; a profound and simple and short study.
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