Top critical review
on 7 April 2014
Although not technically self-help, this book does have some interesting cross-over concepts which I think could be useful to those looking at how attention, memory etc works.
This book is a very scientific look at the seven ‘illusions’ we succumb to in our thinking, why and how it happens, the research taken and what we can and can’t do about it.
The seven illusions are; attention, memory, confidence, cause, potential, knowledge and intuition. The name Invisible Gorilla comes from the study done regarding attention – where participants were asked to count the number of ball passes by players in a video, often not noticing that someone dressed in a gorilla suit walked amongst the players.
I did think this book very interesting up to a point but it did go into too much techno-speak at times. I found it slightly ironic stating most people don’t pay attention to facts and figures, abstract data or future research, in a book that is filled with exactly that! It also refers to neuro-babble and brain-porn, explaining how it’s not so great, but then the authors use it themselves…
I wouldn’t consider myself to be overly scientifically minded but the results of some of the research studies discussed made me wonder how much is actually subjective interpretation, seeing what they wanted to see. I also thought it odd to make several critical comments about the work and books of Malcolm Gladwell, and then thank him in the acknowledgements.
If you’re at all curious about the topics covered, check it out – but don’t let it close your mind.
(Reviewed by TheSelfHelpDiet.co.uk)