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Customer reviews

4.1 out of 5 stars
102
4.1 out of 5 stars
Branson
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on 5 December 2016
Ok the author may be anti Branson but this biography reads more true than the auto biographies by the man himself. Clearly Branson uses his charm to manipulate and cheat people for his own self gain
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on 4 April 2016
"Nickel and dime" is Bernie Ecclestone's opinion of the "so-called billionaire" Branson. On reading Bower's expose, it's difficult to come to any other conclusion. Branson's a snake-oil salesman who got lucky.
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on 15 March 2016
An excellent expose of a snake oil selling parasite...a close friend of bliar...and all the other parasitical worms which infest the system.
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on 3 September 2017
This is a strong factual account with little gloss and few assumptions. It reveals the aura of innovation and environmentalism around Branson is a little brittle and like many wealthy and
successful businessmen he is fantastic at taking credit but less adept at taking responsibility for what he has done.
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on 18 September 2015
Expertly written and an absorbing read, an eye opener to how this publicity seeking man actually carries out his business dealings. I doubt Mr Branson will be sending Tom Bower a Christmas gift...must read
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on 29 October 2016
The truth behind the facade.
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on 18 July 2017
Good quality
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on 3 December 2010
Essential reading, Bower reveals the dark side of a chancer who's conned his way into becoming the Nation's favourite tycoon. I'd gained insights and heard tales over the last thirty odd years but Tom Bower exposes the truths to flesh in the details of the skeleton's in Branson's closet.

This book is as gripping as his works on Fayed, Tiny Rowland and Conrad Black, and Bower succeeds in reminding us mere mortals that to get to the top it's a given that selfish, greedy, lying, dishonest, unscrupulous and odious behaviour is the order of the day...delicious reading.
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on 8 April 2014
Or maybe he has (I bought it a long time ago, only just got round to writing a review). If, like me, you'd always thought there was something dodgy about Richard Branson, this book will confirm your suspicions. Tom Bower did a nice hatchet job on Robert Maxwell, and he's done another one on Branson. If you just want to know the dirt, you can Google Branson and get the full SP in a few pages. But Tom Bower has a good writing style, and a book is a book.
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on 25 March 2014
If you've ever been sucked in by the Branson myth like I have, then this is essential reading. I still hugely admire Branson and what he's achieved and I think he's done more to encourage and inspire entrepreneurship than most successful business people - however, what's important is to get the truth about how he's done it, what really goes on behind the scenes and what makes the man tick.

As a business owner myself, I often looked a Branson in awe wondering how on earth he's managed to create so many different hugely 'successful' businesses while I'm so busy trying to build just the one! Tom Bower has done the world a great favour by unveiling the smoke and mirrors that surround Branson and as a result has perhaps saved many entrepreneurs from losing everything they've worked for by trying to clone an empire building strategy and persona portrayed by Branson, that isn't actually correct.
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