Top critical review
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One sided non-rounded take on things...
on 15 March 2009
Bad Food Britain - good title but unfortunately Joanna takes a full book to say what a decent newspaper article could do, herein is my problem.
The main premise of the book is that pre-packaged frozen food is the main staple of the British diet juxtapositioned against the european household, which seemingly is a bastion of fresh, fabulous creations for breakfast, lunch, dinner and supper, whereby hundreds of family members laugh, converse, debate and generally live life to the fullest around the dining table never eating the same meal twice in any one decade....and the lonely individuals which make up the British 2.4 family eat in front of the flickering idiot box with chemically prepared mush in front of them like zombies never taking their eyes off the magical screen (ironically watching some *superstar* chef prepare eggs bendict by first inseminating the hen live) etc... etc..
Whilst the reality may not be too far from this scenario, what Joanna has failed to do is to flesh the book out with some solid factual information about what exactly these "artificial" ingredients actually are and why they are actually harmful to us.
This information would have given some credence to her writing and some interesting insight into the food industry. She does touch on the sneaky yet very clever way that the advertisers get people to buy into the whole "fresh and wholesome" idea of their chemically produced fare but she doesn't really give anything more.
I would recommend "Fast Food Nation" or "Fat Land" over this 2D analysis of the British diet. And just for the record, I do buy fresh produce - I do cook even after a long day at work - I am an average Briton...C'est la vie.