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Winning websites (ebusiness success)

John Taylor ""ecommerce and SEO adviser""
 
Don't Make Me Think!: A Common Sense Approach to Web Usability
Don't Make Me Think!: A Common Sense Approach to Web Usability
"Web Usability. This book is all about developing a user friendly website.  A good introduction for marketing staff and business owners."
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
"Web Usability and Conversion. Maximising site conversion - how to turn website visitors into buyers/enquirers.  Good read though perhaps more useful to more advanced web managers and marketers."
Online Marketing Inside Out (Online Marketing: Sitepoint)
Online Marketing Inside Out (Online Marketing: Sitepoint)
"This Sitepoint book will be a good introduction for small business owners on promoting your business on the web - through podcasting, blogs, social networks, video, email, affiliate programmes etc."