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Behavioural Economics and Irrational Thinking books

Andrew Lloyd Gordon "Digital Marketing Speaker, Trainer & Entrepreneur"
 
Nudge: Improving Decisions About Health, Wealth and Happiness
Nudge: Improving Decisions About Health, Wealth and Happiness
"This books get mixed reviews but I enjoyed it as a broad introduction and overview of the developing field of Behavioural Economics."
Mistakes Were Made (but Not by Me): Why We Justify Foolish Beliefs, Bad Decisions and Hurtful Acts
Mistakes Were Made (but Not by Me): Why We Justify Foolish Beliefs, Bad Decisions and Hurtful Acts
"I've never wanted to admit it but I am, like all of us, prone to ignoring the errors I make and blaming others. Check out this book and you'll see what I mean :("
Sway: The Irresistible Pull of Irrational Behaviour
Sway: The Irresistible Pull of Irrational Behaviour
"We may not realise it but much of our behaviour is irrational. This brief introduction covers much of the same ground as many similar books but it's an easy read and a good start."
Predictably Irrational: The Hidden Forces that Shape Our Decisions
Predictably Irrational: The Hidden Forces that Shape Our Decisions
"This is a great book. One of those books that you constantly keep saying to yourself, 'No, really?!'. Recommended."
Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long
Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long
"I liked this more than I thought I would when I started reading it. It describes how your brain works through the mechanism of 'before' and 'after' stories."
The Invisible Gorilla
The Invisible Gorilla
"I thought I'd 'read it all' about irrational psychology/thinking until I read this. It opened my eyes to huge areas of research I'd never come across."
Kluge
Kluge
"Takes a different perspective on how we think and argues that our brains are not always as efficient or as well evolved as we'd like to think."
How Customers Think: Essential Insights into the Mind of the Market
How Customers Think: Essential Insights into the Mind of the Market
"Applies a lot of the research into how people really think to business and marketing. A useful insight into the mind of your customer."