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The social media reporting software built by the JC Social Media team is used by other agencies across the USA and Canada, their social media training is CPD-accredited and Jodie's books on social media spread their knowledge to even more businesses and individuals.
Jodie contributes articles to Forbes on the topics of entrepreneurship, happiness and lifestyle design.
In 2016 she gave a TEDx talk with the title Creating Useful People and much of her work is about leading and empowering others to achieve the happiness and success they want. Clever Tykes, the children's storybooks she co-wrote, inspire enterprising behaviour in children ages 6-9 and are read in every UK primary school.
This work led to Jodie being included in the Forbes 2017 list of 30 social entrepreneurs in Europe under the age of 30.
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Okay, SEO is not strictly social media, but social media has an increasingly important role to play. Search engine optimisation cannot be ignored by businesses in the 21st century and having a high-ranking site for relevant search terms can be of major benefit. Unfortunately, SEO can be confusing, challenging and costly if done incorrectly.
We’ve broken down this potential minefield into 50 actionable ideas that anyone can implement. We also reduce the ‘black box’ element of SEO by explaining exactly how and why each tactic works.
This book really is a must-read for budding digital marketers who aren’t familiar with on-page and link-building SEO tactics.
The 50 Great Ideas series brings you the best, tried and tested ideas and tactics for the major social media platforms.
There’s no getting away from how huge Instagram has become, and it’s not going anywhere! 50 Great Ideas: Instagram for Business will help you apply proven ideas and strategies to generate sales, awareness, and build a brand using Instagram. It explains how to set up your profile, how to plan, create and share content that grabs attention as well as make use of the platform’s other useful and often overlooked features.
95 million Instagram posts are sent out per day and under 25 year-olds use the platform an average of 25 minutes per day. There is some serious action going on here and this book shows you how your brand can make the most of it!
LinkedIn is often wrongly discarded by marketers. It can be seen as just a tool for HR professionals or those on the hunt for a job. Whilst it can be used like this, LinkedIn is a great marketing and lead-generation tool. In fact for most businesses, and virtually all B2B businesses, it should be a regular source of qualified leads.
Whether you’re an individual or a business owner, LinkedIn should be both a thriving content platform to showcase your expertise and services as well as an arena to identify and engage with prospects. The 50 Great Ideas book covers all the basics of creating a profile to be proud of before outlining some seriously useful lead-generation tactics that will help you find and interact with decision makers.
#Winning explains the technical tricks of the trade from social media specialist Jodie Cook, who generates tangible return for companies large and small using cutting edge techniques to create leads and increase sales.
If you are a social media addict, business owner or digital marketer; this is your one-stop guide to influencing your audience’s buying decisions with your fingertips!
Having read this book you will be able to use social media to:
• Generate sales and leads for your company
• Conduct valuable market research
• Build sincere and valuable relationships with clients and collaborators, whether B2B or B2C
• Measure your return on investment
• Generate awareness of your brand online
‘Jodie’s passion for social media is infectious. She’s expert at developing solutions that really work for her clients. Solutions that come from her intuitive understanding of the power of social media to help businesses of all kinds achieve their communication goals.’
- Dave Harte, course leader MA Social Media, Birmingham City University
Mr Chip introduces Cody to the world of computer club where he meets three new friends who all love computers and want to learn even more about them. Oh, and Cody is hearing impaired. You probably wouldn’t have guessed it because he never lets it get in the way!
When the computer club competition is announced, an excited Cody starts on a quest to research as much as possible before creating the prototype of his new computer game. He even makes sure he works hard on his creative skills to make the best game possible. After months of hard work, the moment of truth arrives, and Cody and the other computer club members have to pitch their prototypes in front of a panel of teachers! Cody’s friend Hana has produced a game the teachers will really like. Can Cody do better?
The Clever Tykes books bring positive, enterprising role models to life. The modern characters inspire children to follow their dreams and work hard to overcome challenges they may face. Now read in every primary school in the UK, the stories prove popular with children between 6 and 10 years of age with a range of interests. Walk-it Willow is a story about a budding dog-walker who realises she can provide a valuable service to her neighbours. However, things take a turn for the worse when Willow walls too many dogs at once. Code-it Cody follows the interests and ambitions of computer-whizz, Cody. When Mr Chip sees his potential, he encourages him to enter a competition with a computer game of his own. Change-it Cho is a story about a girl with a passion for inspiring positive change. Cho loves running and eating healthily and wants to spread her enthusiasm with her school friends. However, not everyone is receptive of her ideas! Join hundreds of parents who have given the Clever Tykes books to their children to help encourage positivity and a can-do attitude. Check out our reviews to hear from parents and teachers who have noticed a positive change in their children's behaviour and mindset.
50 Great Ideas: Facebook for Business helps you generate tangible results through Facebook strategy development, profile optimisation, content creation and advert targeting. Digital marketing experts Jodie and Ben Cook combine their knowledge and experience to put all these actionable methods in one place in an easy to digest format. Whether you're starting out or an intermediate looking for those extra nuggets of wisdom, this is the perfect place to begin.
Twitter is a brilliant platform for a range of businesses yet very few marketers utilise all of its potential. The fact that Twitter is a public forum and that businesses can go out there and find their target audience gives it a unique edge as a marketing tool. This book focuses on generating tangible results through a wide range of tactics including content ideas and advanced search and interaction techniques. Don’t overlook Twitter as a fad or something that’s too complicated and fast-paced to use – this book will show you how valuable it really is.
Pinpointing users who are not only in your business’s target audience but are actually signalling they are in the market to buy, is just one of the great tactics explored. Understanding the use of hashtags, retweeting and ‘likes’ and how they can benefit your business are other popular areas discussed.
"Eva’s attitude has changed since reading the Clever Tykes books. She has started putting a lot more effort into everything. Challenges no longer end in tears, Eva is stopping to think of ways she can solve problems rather than getting upset and feeling defeated. Definitely a sign the books have helped instil positive enterprising behaviour.”
The Clever Tykes books bring positive, enterprising role models to life. The modern characters inspire children to follow their dreams and work hard to overcome challenges they may face.
Now read in every primary school in the UK, the stories prove popular with children ages 6, 7, 8 & 9 with a range of interests.
The storybooks are versatile teaching resources suitable for KS2:• Guided reading
• Enterprise education
• Circle time and class reading
• PSHE or citizenship
• English texts
• The basis for maths and art & design tasks
Willow loves dogs and enjoys walking her big shaggy pet, Stomp. When Miss Snippet asks for her help, Willow realises that she can turn doing what she loves into a great way to earn money and help others. Willow soon puts her skills into action, but when she makes a mistake she faces some tough decisions. How will she put things right, and whatever will Mr Moore say?
Cho is a feisty competitor and enjoys nothing more than beating George in races! Cho’s parents have always helped her eat healthily so when she sees kids from school eating junk food every day, Cho decides something must change.
Cho begins raising awareness about healthy eating but gets a frosty response from the shopkeeper. After the local council tells her she can’t start her own fruit stall in the village, Cho is faced with her biggest challenge ever.