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Bernadette Jiwa

The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One. Kindle Edition

by Bernadette Jiwa (Author) Format: Kindle Edition

198 ratings

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"This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else."

SETH GODIN —Author The Icarus Deception

It's not how good you are. It's how well you tell your story.

The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? 'The Fortune Cookie Principle' will show you how.

Big corporations might have huge budgets but you’ve got a story. Your story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand’s story from the inside out. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.

ADVANCE PRAISE FOR THE FORTUNE COOKIE PRINCIPLE

'It's so easy to overcomplicate what great brands and new businesses need to do to resonate with their consumers. The simple questions asked in this book help you to de-mystify that process. It encourages you to think beyond what you do to why you do it and why that matters to your customers. Had this been available when I was driving Sales and Marketing Capabilities in my past corporate life at Cadbury Schweppes, this would have been recommended reading. Now I'm an entrepreneur I simply apply these principles each and every day."

WENDY WILSON BETT—Co-Founder Peter's Yard

"The wisdom in this book is better than any fortune. Read and apply!"

CHRIS GUILLEBEAU—Author $100 Startup

“This book is an inspiration. Bernadette ignites real-world experience with a true passion for helping businesses move to the next level.”

MARK SCHAEFER—Author Return on Influence

"Full of inspiring stories about what makes businesses unique (and successful) in today's supersaturated markets."

DAVID AIREY—Author Work For Money, Design For Love

Print length

203 pages
Language

English
Publication date

12 Jun. 2013
File size

738 KB
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Product description

About the Author

Bernadette Jiwa is the #1 Bestselling Author of 'Make Your Idea Matter' and was voted Australia's Best Business Blogger in 2012. She works as a brand strategist with entrepreneurs from around the world, showing them how to differentiate and add value to their businesses by telling a better brand story. You can find her at www.TheStoryofTelling.com --This text refers to the paperback edition.

Product details

ASIN ‏ : ‎ B00DCGXBDW
Publisher ‏ : ‎ The Story Of Telling Press (12 Jun. 2013)
Language ‏ : ‎ English
File size ‏ : ‎ 738 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 203 pages

Best Sellers Rank: 334,132 in Kindle Store (See Top 100 in Kindle Store)
- 1,203 in Small Business & Entrepreneurship (Kindle Store)
- 77,248 in Whispersync for Voice (Kindle Store)

Customer reviews:
198 ratings

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Bernadette Jiwa
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Bernadette Jiwa began her writing career as a blogger and non-fiction writer in her mid-forties.
She is the author of ten non-fiction titles.
In 2019 she embarked on writing her debut novel, THE MAKING OF HER, which will be published in 2022.
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3 star		6%
2 star		3%
1 star		2%

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Kerstin

If you only read one marketing book - read this

Reviewed in the United Kingdom on 19 August 2013

Verified Purchase

I so wish I had read book two years ago. It would have saved me a lot of money, time and anguish.

You need to get your story right first. People listen to stories and they remember and retell them. I think the best product in the world is still lost without a story. Everyone with inferior products seems to be able to shout louder and have a bigger marketing budgets. If you have the better story you don't have to shout, you just have to tell it to the people that it matters to, those are your customers.

I can't rate the book highly enough. Calling it an eye opener doesn't do it justice.

4 people found this helpful

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Thorpeedo

Brilliant. Perfect for any business who wants to stand out in the crowd.

Reviewed in the United Kingdom on 3 October 2013

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I have been in online marketing for over 12 years, more so on the technical side, and it really opened my eyes. I currently work with a number of clients, mainly fashion brands on small budgets, and it's often difficult to get them to think beyond price and selling their soul just to make a sale. I found your book gave me a fresh perspective on how to explain it to them and also gave me some great ideas on how we can re-invent their proposition and customer experience.

I've already recommended your book to six people. Keep up the good work!

3 people found this helpful

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Marion Ryan

Brilliant read

Reviewed in the United Kingdom on 5 April 2014

Verified Purchase

This book is meaty but easy to read. Full of marketing and business wisdom amply demonstrated with stories and case studies, not just the oft-quoted Apple success story but others, equally fascinating and less well known.

I can't wait to sample Bernadette Jiwa's other books but there is so much to digest in The Fortune Cookie Principle I could happily sit down and start over.

A great read for any entrepreneur who understands our story is what distinguishes us and puts us on a level playing field with other businesses whatever their size and reputation.

3 people found this helpful

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Paul Inskip

One of her best books... and they’re all great!

Reviewed in the United Kingdom on 13 July 2020

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Fantastic insight and the structure provides real answers, insight and inspiration

One person found this helpful

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thebear

The brand is the business

Reviewed in the United Kingdom on 21 June 2014

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I bought the book expecting everything to be laid out for me, and for it to be all nice numbered lists. It wasn't, I was pleasantly surprised.

Sit down for an afternoon with this book, a cup of coffee, pen and paper, and I guarantee you your business will come on leaps and bounds. It forces you to think and react, and really get down to the core of your business and what it is you're aiming to deliver. Using the questions this book has raised, I know my business will be better. A must for all business owners.

4 people found this helpful

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Carlos

An Informative and interesting read which is thought provoking. I hope to put at least some of the information to work for me and my business.

Reviewed in the United Kingdom on 26 September 2017

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An Informative and interesting read which is thought provoking. I hope to put at least some of the information to work for me and my business. If you have a business or are thinking about starting one this book will help you.
Carl Fitton, artist.

One person found this helpful

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Dawn Elizabeth

Insightful

Reviewed in the United Kingdom on 19 August 2013

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With so many people writing about marketing, especially the e-commerce variety, this book is a breath of fresh air. I read it in a couple of sittings and actioned almost all of the advice within a week. My web response has improved as a result. What more can I say?

One person found this helpful

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Mr. Joel Hughes

Thought provoking & inspring

Reviewed in the United Kingdom on 23 June 2013

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Bernadette never lets you down. This potent book is full of crafted, real world stories which help illustrate the global shift away from the traditional, one-way brand publishing model towards something more authentic, more personable, and more rewarding.

I'll be re-reading this book and thinking long & hard about all the questions it raises. My business is undergoing changes and this book is the perfect companion on that journey.

A must read.

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