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It Ain't What You Give, It's The Way That You Give It Kindle Edition

4.4 4.4 out of 5 stars 29 ratings

A guide to making charitable donations which get results.

Some charities achieve much more than others, and some donors are more helpful than others - some ‘help’ actually hinders charities. Wouldn’t you rather that your donations achieved a lot rather than a little? This book shows how to do that, explaining what you need to know and what you need to do.

Packed with information, insights and examples – plus eclectic tales from Oprah Winfrey, Albert Einstein, Private Eye and Harvard Business Review – it’s invaluable whether you’re giving money, time or anything else, and whether you’re a school-child, a company or a billionaire.

‘Great advice: inspiring, entertaining and much-needed’ - James Caan, Dragons' Den panellist

‘The Freakonomics of the charity world – but with better cartoons’ – Martin Houghton-Brown, Chief Executive, Missing People

‘The book which charities want donors to read’ – BBC Children in Need

‘A unique and very clear guide with insight for any donor’ – The Body Shop

‘Caroline Fiennes explains how to balance heart and mind for those who are serious about philanthropy. She emphasises with clarity the importance of evidence and economics.’ – Simon Singh, science writer

‘Caroline Fiennes is a great source of advice about charitable giving. She’s helped Eurostar become effective very rapidly’ - Eurostar CEO Richard Brown

‘Increasingly people see parallels between charity and business, so it's refreshing and valuable that Caroline brings perspectives from elsewhere, including medicine, the military, politics, physics, history, genetics and psychology. Any donor should read it and heed it.’ – Isabel Kelly, International Director

Product description

From the Publisher

`Great advice: inspiring, entertaining and much-needed' - James Caan, Dragons' Den panellist

`The book which charities want donors to read.' - BBC Children in Need

`A unique and very clear guide with insight for any donor' - The Body Shop

`The Freakonomics of the charity world - but with better cartoons'
- Martin Houghton-Brown, Chief Executive, Missing People

`Caroline Fiennes explains how to balance heart and mind for those who are serious about philanthropy. She emphasises with clarity the importance of evidence and economics.'
- Simon Singh, science writer

`Caroline Fiennes is a great source of advice about charitable giving. She's helped Eurostar become effective very rapidly' - Eurostar Chief Executive Richard Brown

`Whether you're giving your own money, or raising money from somebody else, and whether you're giving a lot or a little, this delightful guide is essential.' - Sir Ranulph Fiennes, the UK's top celebrity fundraiser

`Increasingly people see parallels between charity and business, so it's refreshing and valuable that Caroline brings perspectives from elsewhere, including medicine, the military, politics, physics, history, genetics and psychology. A great read: any donor should read it and heed it.' - Isabel Kelly, International Director, Salesforce.com Foundation

About the Author

Caroline Fiennes has been a charity Chief Executive, a volunteer, staffer, researcher and trustee. She has advised many donors about effective uses of their resources, including the Big Lottery Fund, BBC Children in Need, some of the Sainsbury Family Charitable Trusts, the Nuffield Trust, professional tennis players, the Guardian, Environmental Resources Management (a leading global environmental consultancy), the Private Equity Foundation, Booz & Co., individuals, families, and government departments.

Caroline was for five years at New Philanthropy Capital, holds a Shackleton Foundation Leadership Award, and was made a London Leader by the Greater London Authority for her work on sustainability. She grew up in commercial strategy consulting and has a surprisingly useful degree in Physics and Philosophy.

Product details

  • ASIN ‏ : ‎ B007JYONG2
  • Publisher ‏ : ‎ Giving Evidence (21 Feb. 2012)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 8458 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 272 pages
  • Customer reviews:
    4.4 4.4 out of 5 stars 29 ratings

Customer reviews

4.4 out of 5 stars
29 global ratings

Customers say

Customers find the writing quality excellent and the examples clear. They say the book is full of information about charities and giving. Readers also mention it provides a thorough introduction to making sensible choices when donating.

AI-generated from the text of customer reviews

5 customers mention ‘Writing quality’5 positive0 negative

Customers find the writing quality of the book clear and excellent. They also appreciate the examples of why charities you choose to achieve an aim may have negative effects.

"...Excellent examples of why which charities you choose to achieve an aim may well be much more important than what your aim is...." Read more

"...Clearly written, and challenges some preconceptions about giving...." Read more

"...The examples are really clear and it is well written. I have revamped my website based on this book! Thank you Caroline!" Read more

"Excellent summary but not enough emphasis on the erosion of trust that the charity sector's suffering- But this book is Fiennes at her best- well..." Read more

4 customers mention ‘Information value’4 positive0 negative

Customers find the book full of information about charities and giving. They say it provides a thorough introduction to making sensible choices when donating time, money, or effort to charitable causes. Readers mention it challenges some preconceptions about giving.

""Don't give to charity without it!" . Extremely helpful and made me realize that giving may be better done if the brain as well as the..." Read more

"...This book provides a thorough introduction to making sensible choices when donating (time/money/effort) to charitable causes...." Read more

"This book has helped me see funding from an effective givers perspective and given me the strength and evidence to explain what works for us as a..." Read more

"...about starting a social enterprise but it is so full of information about charities and giving it has made me think about giving in a whole new light..." Read more

Top reviews from United Kingdom

Reviewed in the United Kingdom on 21 January 2018
"Don't give to charity without it!" . Extremely helpful and made me realize that giving may be better done if the brain as well as the heart is engaged. Excellent examples of why which charities you choose to achieve an aim may well be much more important than what your aim is. The case example of three different approaches to helping children in Africa was mind opening. Sincere thank you Caroline Fiennes - a terrific piece of worthwhile work.
Reviewed in the United Kingdom on 30 May 2013
Support for effective altruism is growing. This book provides a thorough introduction to making sensible choices when donating (time/money/effort) to charitable causes.

Clearly written, and challenges some preconceptions about giving. Perhaps the best example is of how admin costs are a really poor way to judge the effectiveness of a charity. What matters are results, not the process involved in producing them. If the results are cost-effective, it shouldn't matter how much a charity is spending on admin! But do check groups like GiveWell or GivingWhatWeCan to look into recommended cost-effective charities.

Doesn't quite get a 5 because I felt like some bits were rather repetitive (though that probably helped with clarity), and the second half of the book wasn't particularly interesting to me as it primarily addressed donors with large amounts of money; though this was obviously very important to include.
Reviewed in the United Kingdom on 1 June 2012
This book has helped me see funding from an effective givers perspective and given me the strength and evidence to explain what works for us as a charity [...] and what effective means. The examples are really clear and it is well written. I have revamped my website based on this book! Thank you Caroline!
One person found this helpful
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Reviewed in the United Kingdom on 16 November 2021
Great read with practical examples in the real world of what and what not to do in giving to charitable causes - very refreshing to see evidence-based principles applied to charitable giving. If you're a fan of Dr Ben Goldacre, Richard Thaler, Daniel Kahneman, Abhijit Banerjee and Esther Duflo you will love this book! Terrifying examples of where interventions are proved ineffective or even harmful despite the best intentions.

Interesting parts about unrestricted giving and creating costs for charities that can hinder the effectiveness of your donation. Caroline also describes a way of thinking about why the standard for evidence and impact in charities is so different between private businesses with customers and charities with beneficiaries.

Highly recommend!
Reviewed in the United Kingdom on 14 June 2016
Excellent summary but not enough emphasis on the erosion of trust that the charity sector's suffering- But this book is Fiennes at her best- well worth reading.
Reviewed in the United Kingdom on 13 July 2021
This is an enjoyable and easy to read little book about a hugely important topic - ensuring that charities are effective. And as the author explains, this can vary hugely. As a fundraiser it's important to be able to analyse and understand the true effectiveness of the organisation I work for. This makes fundraising easier and more effective but also creates more impact for the issues we care about.
Reviewed in the United Kingdom on 28 January 2017
A specialist subject
One person found this helpful
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Reviewed in the United Kingdom on 3 February 2015
This is a very imprtant book, well written by an expert in all aspects of charities. It should be compulsory reading for anyone who is a trustee of a grant giving body. It will also interest those who give (or are thinking of giving) as individuals. For the individual donor I would recommend they read Peter Singer's "The Life You Can Save" first. There are differences between the aims of these two excellent books. Singer's aim is both to present the moral case for giving more to charities and showing how you can choose the charity to support that delivers the biggest bang for your buck. Essentially Singer is saying that chairities differ in their effectiveness by factors of up to one thousand fold or more and that even small donations to the most effective charities save lives. Although Fiennes methods of assessing charities' impact is similar to Singer's she baulks at the logical conclusion (which is to only give to the sort of humanitarian charities Singer recommends). Instead she accepts that there will always be those that prefer their donations to go to (for example) donkey sanctuaries and sets out principles which, if followed, will help you choose the best donkey charity. Incidentally Fiennes shows how (per number of beneficiaries targetted by UK charities), donkeys receive more money than prisoners and their families and the adult mentally ill put together.
One person found this helpful
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Top reviews from other countries

B. Thomas Henry
5.0 out of 5 stars Clear, direct, and comprehensive guidance!
Reviewed in the United States on 17 September 2023
Whether you’re new to charitable giving, or have decades of experience, the author addresses every aspect of philanthropy from the donors’s perspective. Thoroughly researched, full of case studies, and extensively footnoted, this is an indispensable resource for truly effective impact investing. Highly recommended reading for anyone working in the NGO space as well as those who are investing through them to make a better world.
Randall Howard
5.0 out of 5 stars Great Book, Unbelievably Fast Delivery
Reviewed in Canada on 2 January 2014
I bought several of these books because I consider it to be the best resource on Impact for those working in charity, foundation and other social enterprise activities.

I had expected an order from the UK might take a lot of time, but it literally arrived in 4-5 days which was really unbelievable. Faster than many local orders arrive!
Brendan
4.0 out of 5 stars Best for UK readers
Reviewed in the United States on 2 March 2014
Targeted at a UK audience and predominantly at high level giving. But the points are well made and can be extrapolated.
P. C. Heffernan
5.0 out of 5 stars Practical Guide
Reviewed in the United States on 17 November 2013
This book is presented as a practical, actionable guide for donors, but there's much wisdom here for charitable organizations as well. Jargon-free text and simple diagrams bring the key concepts to life. As a board member of several nonprofits, I think the chapters on theories of change, the myth of administration costs, and "how to help and not hinder" should be required reading for philanthropists and board members of charities.
David Boyle
5.0 out of 5 stars Brilliant fresh thinking
Reviewed in the United States on 14 March 2012
It's wonderful to see fresh, analytical thinking in an area that really, really needs it. Well written and insightful. I feel smarter already

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