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The Paradox of Choice: Why More Is Less, Revised Edition Paperback – 16 Jun 2016

by Barry Schwartz (Author)

44 customer reviews

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Product details

Paperback: 304 pages
Publisher: Ecco; Revised edition (16 Jun. 2016)
Language: English
ISBN-10: 0062449923
ISBN-13: 978-0062449924
Product Dimensions: 13.5 x 1.7 x 20.3 cm
Average Customer Review: 44 customer reviews
Amazon Bestsellers Rank: 696,958 in Books (See Top 100 in Books)
- #1653 in Books > Business, Finance & Law > Management > Management Skills > Decision Making
- #1826 in Books > Health, Family & Lifestyle > Psychology & Psychiatry > Social & Developmental Psychology > Social
- #4408 in Books > Society, Politics & Philosophy > Social Sciences > Anthropology > Social & Cultural

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Mikolaj Pietrzyk

You are a marketer? Buy it.

11 June 2011

Format: PaperbackVerified Purchase

I'm one of those responsible for the paradox. One of those "on the other" side of the counter. With over ten years spent in marketing its hard for me to look at this book as a consumer only, although I believe a lot of consumers would benefit from the read. This is definitely not, nor was it intended to be, a book on marketing but it makes you ask serious questions about it, especially if you happen to be involved professionally. Should we, the marketers of all kinds, ever quit the chase and stop flooding consumers' minds with countless products, brands, promotions etc? Is not simplicity the best way to advance through the market? End there comes ethics. Do we do the right thing? Do we cross the fine line between delivering valuable alternatives to the market and creating havoc of information that is not possible to be ever digested by a normal human being?

The book is written from the point of view of a person who is very concerned and disturbed by what's going on with information flood that we as a consumers face. Still, there are serious implications for business, so it seems legitimate to view the book as an inspiring piece for marketing and advertising professionals as well. It will remind them, or should I say remind us, we do not work in vacuum, and what we do influences life of people and societies, sometimes in a very negative way. So while far away from simplistic, demagogic diagnosis blaming modern economy and especially marketing for all the evils of the world, it is calling for a serious reflection. That's my view. And it is surely biased as I guess the word "marketing" does not appear even once in the book. Never the less, please read it marketers and it will make you look at your job from a different angle.

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justcustomer

Great book to make you think...

23 July 2013

Format: PaperbackVerified Purchase

Great book to make you think more, of choices you've made and why—and sometimes, why you didn't. Opposing the opinions of 1star ratings, I didn't stay with impression that author would suggest dictatorship with no choice possible, rather he advocates the existence of limits in amount of choice one is obliged to make, since there are limits to everything else. It's a great book to think after reading it all and processing your own choices in past. One should not take a sentence of the book out of context and make conclusions without making the links. In the end author suggests fair amount of choices and knowing ones own limits to choose, gives one a freedom to live and enjoy the choices made. Nevertheless, even if it is good to reevaluate choice after it has been made to know if it was good or bad more to prevent bad choices in future, living without excessive amount "what if(s)" after choice is made is essential for being happy with what one have chosen. It would be like acknowledging the choice you've made and more forwards to do it better if it was bad before, or be happy with it if it was good and let new experiences to happen instead of reprocessing the previous. In the end there is always something better, something newer as the time goes on (new and/or better models of products), what is important, is to live the moment (at the moment choice was made it was the best choice for you, so you should enjoy it, and if it was a bad choice, move forwards, don't stick to process of decision, when the choice have been already done), don't stick to the past and look in future. Author gives very good explicit examples of his ideas from numerous investigations conducted by various researchers.

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Jimmi Aa

Interesting, but somewhat repetitive

4 April 2013

Format: PaperbackVerified Purchase

The paradox of choice is certainly a book which is worth reading. However, before I was even halfway through it, I honestly started to get somewhat bored with it since it is in fact quite repetitive.

In short, the author discusses the other side of the coin with regards to choices.
Having multiple choices at any given time is most often viewed as something which is desirable. An example of this, is the fact that the older generations typically point out how fortunate the younger generations are for having so many opportunities in life and so many possible choices at their disposal. But is our current level of happiness actually proportionate to the number of choices we have available? This is one of the key areas of discussion in this book.

The author's intention is to point out that the many obvious benefits of having multiple choices come with a somewhat less obvious set of detrimates. These detrimates are then discussed in detail throughout the book which ends with a section of suggestions on how we are to cope with the overwhelm and negative effects of the many choices we are faced with on a day to day basis.

The good thing about the somewhat repetitive nature of this book is that it actually helps solidify the key points. It should also be mentioned that the book seems to be repetitive because the author is essentially discussing somewhat identical points within various areas. So in all fairness, I am not implying that the fact that this book feels somewhat repetitive is solely a bad thing.

The paradox of choice will certainly offer the reader some food for thought.

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Alex Lewis

Ok book

5 May 2017

Format: PaperbackVerified Purchase

Fast delivery, the book isn't the best and is more of a compilation of times where the author was fustarted than a book about the subject in matter.

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Steve

We have a tendency to want to give customers extensive ...

16 March 2017

Format: PaperbackVerified Purchase

We have a tendency to want to give customers extensive choices, this book explains why that may be counter productive.

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Amazon Customer

Loved this book

27 March 2017

Format: Kindle EditionVerified Purchase

Changed the way I approach situations and evaluate options. Well researched, well written and well recieved.

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Jonathan g.

Worth the read if moderin society sometimes throws a bit too much at you!

17 July 2016

Format: PaperbackVerified Purchase

A great read, and nothing short of ironic that I came across this book in the plethora of books that is Amazon! Would recommend!

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Owen Phillips 2

I choose this one!

20 November 2012

Format: PaperbackVerified Purchase

Fascinating look at purchasing habits. Well written in an understandable, accesable style, and extremely useful from a small retail perspective

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Most recent customer reviews

Alivo Uk

Five Stars

great stuff

Published 5 months ago

This is a really interesting read and very interactive! ...

This is a really interesting read and very interactive! It got me counting how many bags of chips and boxes of cereal were in my supermarket!!! :)

Published 7 months ago

David Richardson

Great value

Super value...looks new!.

Published 7 months ago

Amazon Customer

Five Stars

Great book, a must read for all! I'm

Published 11 months ago

Amazon Customer

Oh Barry

Whilst I did find the part about the peak-end rule experiments about experience interesting. See the star

Published 1 year ago

Jo Jo

Excellent! Great read.

Fantastic. One of the most important books I have ever read. Quick delivery, perfect condition.

Published 1 year ago

Amazon Customer

recommend this seller

Product as described. recommend this seller.

Published 1 year ago

Amazon Customer

Good read

This is a book that really makes you think on your own life and the choices you make both bad and good. I couldn't put this down

Published 1 year ago

Rena Hockney

Five Stars

Really interesting read

Published 1 year ago

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The Paradox of Choice: Why More Is Less, Revised Edition Paperback – 16 Jun 2016

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