Top critical review
13 people found this helpful
M a D o N n A
on 21 May 2013
After a few listens to MDNA I feel that the songs on the album in general are better than those on her previous Hard Candy, the attitude and the feel of the album overall is also better. But having said I find that most tracks aren't that special nor memorable, a few tracks are just too barbie girly sounding as with the lead single 'Give Me All Your Luvin' which to me is her worst single to date. The second single 'Girl Gone Wild' sounds very much like 'Celebration' mixed with 'Get Together' is above average. The video for 'Girl Gone Wild' is an interesting one possibly influenced by 'Vogue', unfortunately radio stations and music channels don't seem to be giving Madonna a chance by not playing her music and the single flopped in most places. The best track which really don't belong on this dance album is the soundtrack to her film W.E. 'Masterpiece', it is up there with her other theme tunes like 1992's 'This Used To Be My Playground' and 1994's 'I'll Remember'. A Golden Globe award well deserved and should have used that publicity to have had it released as a stand-alone single straight after the Golden Globe Awards ceremony, it would have been a big hit and further promoted her film W.E. Blood sucking Warner would have done this. Even a fan like me who knows nothing about marketing could come up with this idea, what was Live Nation thinking??? A few tracks I like are 'I'm Addicted', 'Falling Free' 'Love Spent' and 'I F----d Up'.
As time goes by it seems to get harder and harder for artists to compete with the next generation of performers and gain the attention and loyalty of new younger audiences. Madonna had at her several peaks gained large numbers of hardcore fans across the globe whom to this day will buy her stuff every time there's a new release. To the point where albums can still enter the charts at no.1, but to those who are observant, her MDNA album dropped to no.8 in the US chart and no.7 here in the UK the second week after being no.1 for just one week. A similar thing had happened to her previous album Hard Candy, which had entered the charts at no.1 but dropped quickly the following few weeks and disappeared from the top 40 all together after a few months. This seems to indicate that only her hardcore fans are buying her music and once they have done so the album quickly drops. Has her attempt (with the last two albums) to gain new younger audiences across the world failed and at the same time alienated some of her hardcore fans? This is the question.
Or could it be the US radio stations still being upset about the American Life episode that they are still banning Madonna records on their playlist? Which seems to be have spread to UK radio stations too. I certainly hope Live Nation will try harder to promote Madonna and hope that there'll be new peaks in her career to come.