Top positive review
2 people found this helpful
A great starting point in Persuasion Psychology
on 11 January 2018
The author does a great job of outlining the strategies so called 'compliance practitioners' in the political, science, criminal and business worlds use to influence and persuade everyday people.
There is a large amount of information included, however the author is careful not to use jargon or esoteric language, so I found it very easy to read and would expect most people to be similarly able.
Considering the nature of the subject I would have preferred a more instructive direction from the author though, outlining theories is great but he needs to include more examples of their use in the real world.
4 stars - well written, intelligent, engaging and informative, only lacking more meat on the bones and tighter structure with regards concepts and usage.