Amazon digital and device privacy settings


The more you use Alexa, the more Alexa adapts to your speech patterns, vocabulary, and personal preferences. Your data makes this possible, but we understand that your privacy is important. Use the Alexa Privacy settings page to manage your privacy settings, including:

  • Review your voice history
  • Manage skill permissions
  • Manage how your data improves Alexa

For more information, go to Alexa and Your Privacy.

Fire TV Devices, Fire Tablets, and Kindle e-Readers

Your data helps us personalise and continually improve your experience, whether you're watching a video, playing a game, listening to music, or reading a book. Your trust is important to us, so we give you full control of your data.

To learn more, go to our Privacy Settings FAQs for Fire TV Devices, Fire Tablets, and Kindle e-Readers.

Digital Content

Your Amazon device gives you access to great digital content. We collect data about your digital content preferences to build a fun, immersive experience that is personalised just for you. You can always manage your digital content in Your Account. Just go to Manage Your Content and Devices.

For more information please read our full Privacy Notice.

Return to Protecting your Privacy

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