Last Updated: 2 Feb 2018
To view changes to the Privacy Notice please click here.
Any personal information provided to or gathered by Amazon.co.uk is controlled by Amazon Europe Core SARL, Amazon EU SARL, Amazon Services Europe SARL and Amazon Media EU SARL, all four at 5 Rue Plaetis L-2338, Luxembourg and Prime Video Limited of 1 Principal Place, Worship Street, London, EC2A 2FA, UK (together the data controllers). Amazon UK Services Ltd of 1 Principal Place, Worship Street, London, EC2A 2FA, UK acts as data processor on behalf of the data controllers.
Amazon.com, Inc. participates in the EU-US and Swiss-US Privacy Shield frameworks. Click here to learn more.
The information we learn from customers helps us personalise and continually improve your shopping experience at Amazon.co.uk. We use the information to handle orders, deliver products and services, process payments, communicate with you about orders, products, services and promotional offers, update our records and generally maintain your accounts with us, display content such as wish lists and customer reviews and recommend merchandise and services that might be of interest to you. We also use this information to improve our store and website, prevent or detect fraud or abuses of our website and enable third parties to carry out technical, logistical or other functions on our behalf.
Here are the types of information we gather:
Information about our customers is an important part of our business and we are not in the business of selling it to others. Amazon.co.uk shares customer information only as described below and with Amazon.com, Inc. and the subsidiaries which Amazon.com, Inc., controls and that are either subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.
Whenever we transfer personal information to countries outside of the European Economic Area in the course of sharing information as set out above, we will ensure that the information is transferred in accordance with this Privacy Notice and as permitted by the applicable laws on data protection.
Our site may include third-party advertising and links to other Web sites. For more information about third-party advertising at Amazon.co.uk, including personalised or interest-based ads, please read our Cookies & Internet Advertising policy.
Amazon.co.uk gives you access to a broad range of information about your account and your interactions with Amazon.co.uk for the limited purpose of viewing and, in certain cases, updating that information. Click here to see some examples. This list will change as our website evolves.
Amazon.co.uk doesn't sell products for purchase by children. We sell children's products for purchase by adults. If you're under 18, you may use Amazon.co.uk only with the involvement of a parent or guardian.
If you have any concern about privacy at Amazon.co.uk, please contact us with a thorough description and we will try to resolve the issue for you.
Our business changes constantly and our Privacy Notice and the Conditions of Use and Sale will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.
Information You Give Us
You provide most such information when you search, buy, post, participate in a contest or questionnaire or communicate with customer service. For example, you provide information when you: search for a product; place an order through Amazon.co.uk or one of our third-party sellers; provide information in Your Account (and you might have more than one if you have used more than one e-mail address when shopping with us) or your Your Profile; communicate with us by phone, e-mail or otherwise; complete a questionnaire or a contest entry form; use our services; compile Wish Lists or other gift registries; participate in Discussion Boards or other community features; provide and rate Customer Reviews; specify a Special Occasion Reminder; and employ Product Availability Alerts, such as Available to Order Notifications. As a result of those actions, you might supply us with such information as: your name; address and phone number; credit card information; people to whom purchases have been dispatched (including addresses and phone numbers); people (with addresses and phone numbers) listed in 1-Click settings; e-mail addresses of your friends and other people; content of reviews and e-mails to us; personal description and photograph in Your Profile; and financial information.
Most mobile devices provide users with the ability to disable location services. Most likely, these controls are located in the device's settings menu. For information about specific devices, click here. If you have questions about how to disable your device's location services, we recommend you contact your mobile service carrier or your device manufacturer.
Information From Other Sources
Examples of information we receive from other sources include: updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily; account information, purchase or redemption information and page-view information from some merchants with which we operate co-branded businesses or for which we provide technical, fulfillment, advertising or other services; search term and search result information from some searches conducted through the Web search features offered by our subsidiary, Alexa Internet; search results and links, including paid listings (such as Sponsored Links); and credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.
Co-Branded & Joint Offerings
We may from time to time offer joint or co-branded products and services.
Information You Can Access
Examples of information you can access easily at Amazon.co.uk include: up-to-date information regarding recent orders; personally identifiable information (including name, e-mail, password, communications and personalised advertising preferences, address book and 1-Click settings); payment settings (including credit-card information and gift voucher, gift card and cheque balances); e-mail notification settings (including Product Availability Alerts, Delivers, Special Occasion Reminders, and newsletters); recommendations (including Recommended for You and Improve Your Recommendations); shopping lists and gift registries (including Wish Lists and Baby and Wedding Registries) Seller accounts and Your Profile (including your product Reviews, Recommendations, Listmania lists, Reminders and personal profile).
Amazon.com, Inc. and certain of its controlled US affiliates (together, the Amazon Group Companies, or "We") participate in the EU-US and Swiss-US Privacy Shield Frameworks regarding the collection, use, and retention of personal information from European Union member countries and Switzerland, respectively. We have certified with the Department of Commerce that we adhere to the Privacy Shield Principles. To learn more about the Privacy Shield Principles, see here.
If you have any inquiries or complaints about our handling of your personal data under Privacy Shield, or about our privacy practices generally, please contact us at: email@example.com. We will respond to your inquiry promptly. If we are unable to satisfactorily resolve any complaint relating to the Privacy Shield, or if we fail to acknowledge your complaint in a timely fashion, you can submit your complaint to TRUSTe, which provides an independent third-party dispute resolution service based in the United States. TRUSTe has committed to respond to complaints and to provide appropriate recourse at no cost to you. To learn more about TRUSTe's dispute resolution services or to refer a complaint to TRUSTe, visit here. If neither Amazon nor TRUSTe resolves your complaint, you may pursue binding arbitration through the Privacy Shield Panel. To learn more about the Privacy Shield Panel, see here.
As explained here we sometimes provide personal information to third parties to perform services on our behalf. If we transfer personal information received under the Privacy Shield to a third party, the third party's access, use, and disclosure of the personal data must also be in compliance with our Privacy Shield obligations, and we will remain liable under the Privacy Shield for any failure to do so by the third party unless we prove we are not responsible for the event giving rise to the damage.
You can review our Privacy Shield registration here. The Amazon Group Companies are subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC). We may be required to disclose personal information that we handle under the Privacy Shield in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
As of July 5, 2017, the following entities are included in Amazon.com, Inc.'s Privacy Shield Certification:
Amazon Media Group LLC
Amazon Web Services, Inc.
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