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Alexa Calling and Messaging Usage Guidelines

Last Updated: 24 May 2018

Thank you for using Alexa Calling and Messaging. These Usage Guidelines are designed to help you understand the rules you must follow when using these features, and to help protect you and all of our customers from fraud and abuse. When you use Alexa Calling and Messaging, you agree to comply with these Guidelines.  


You may not use Alexa Calling and Messaging to:

  • Infringe on the rights of others by, for example, sharing copyrighted material without authorization or sharing another’s personal and confidential information (including, but not limited to credit card numbers, account passwords, and Social Security numbers);
  • Impersonate another person or otherwise misrepresent yourself or the source of any call or message;
  • Provide inaccurate or incomplete information when registering, such as by providing a false mobile phone number when registering for Alexa Calling and Messaging;
  • Create accounts through automated means, or for false or fraudulent purposes;
  • Call or message others for the purpose of generating income for yourself or others as the result of having sent the call or message;
  • Send or facilitate the transmission of bulk or unwanted messages, solicitations, spam, or spim;
  • Engage in calls or messages that have the effect of abusing or degrading the performance of Alexa Calling and Messaging, including large volumes of calls or messages, excessive connection times, etc.;
  • Originate messages or calls using automated or robotic means;
  • Data mine phone numbers or other information; or
  • Violate any laws or applicable Amazon rules, policies, and terms.


The laws regarding calls and messages between persons vary from state to state. You are responsible for complying with the laws of the relevant jurisdiction(s) when using Alexa Calling and Messaging.


If we identify an actual or potential violation of these guidelines, or of any applicable Amazon rules, policies, and/or terms, we reserve the right to review and take action, including, but not limited to, refusing service or terminating your account and/or access to Alexa Calling and Messaging.

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