What is the Early Reviewer Programme?

Information about the Early Reviewer Programme.

The Early Reviewer Programme encourages customers who have already purchased a product to share their authentic experience about that product, regardless of whether it is a 1-star or 5-star review. Amazon shoppers depend on reviews to learn more about products, and this programme helps to acquire early reviews on products that have few or no reviews, helping shoppers make smarter buying decisions. Customers who have purchased a product participating in the Early Reviewer Programme may be asked to write a review and those customers who submit a review within the offer period will receive a small reward (e.g. a £1-£5 Amazon.co.uk Gift Card) for helping future shoppers.

1. Can I trust these reviews?

Yes, we only ask customers who have already purchased the item and are eligible to write customer reviews. We ask customers for their authentic experience, regardless of whether that is a 1-star or 5-star review. Any customer is eligible to write an Early Reviewer Programme review as long as they've purchased the item and have no history of abusive or dishonest reviews.

2. How are reviewers selected for this programme?

We want authentic reviews, and we want them from all of our customers, not just a select few. We select at random from all customers who have purchased products participating in this programme, as long as they have no history of abusive or dishonest reviews and meet our eligibility criteria. We do not disclose at the time of purchase whether a product is participating in the programme because we want to hear from customers who have authentically chosen to buy that product without any knowledge of a future reward. Not all products are participating in this programme and not all buyers of participating products will receive reward offers to write a review. We want this programme to generate enough reviews to help shoppers make smarter buying decisions; this is not a rewards programme intended to encourage purchases. Amazon employees, participating sellers and their friends and family are not eligible to participate in this programme.

3. How are reviews rewarded.

Reviewers will receive a small reward (e.g., a £1-£5 Amazon.co.uk Gift Card) after they have submitted an authentic review within the offer period which meets our community guidelines. This small reward is given to thank reviewers for sharing their authentic experience, regardless of whether it is a 1-star or 5-star review. The nature of the review does not affect the reward or the chance of getting future rewards.

4. How will I know if a product has a review from Early Reviewer Programme?

Early Reviewer Programme reviews are identified with an orange badge that reads "Early Reviewer Rewards".

5. Can sellers influence these reviews or reviewers participating in this programme?

No. Sellers can select products to participate in this programme but they do not have any influence over which customers are selected to receive the reward offers or the content of the customer reviews. Sellers are also prohibited from communicating with customers about their reviews. Amazon does not modify or remove reviews from the Early Reviewer Programme, as long as they comply with our community guidelines.

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