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Amazon Prime Terms and Conditions

Last updated 16 May 2017.

Welcome to the terms and conditions ("Terms") for Amazon Prime. These Terms are between you, Amazon.co.uk (Amazon.co.uk is the trading name for Amazon EU Sàrl and Amazon Media EU Sàrl), Amazon Instant Video Limited and/or their affiliates ("Amazon.co.uk" or "us") and they govern our respective rights and obligations. The Terms, together with applicable terms and conditions related to any promotional offers provided to you for use with Prime, constitute the entire agreement between you and us related to your Prime membership.

Please note that your use of the Amazon.co.uk website and Prime membership are also governed by the agreements listed and linked to below, as well as all other applicable terms, conditions, limitations and requirements on the Amazon.co.uk website, all of which (as changed over time) are incorporated into these Terms. If you sign up for an Amazon Prime membership, you expressly accept that we start providing you this service within your 14-day cancellation period, and you accept these terms, conditions, limitations and requirements. Please read these Terms carefully.

Membership Cancellation

Your membership contract with us will be concluded once you receive confirmation of your Prime membership. You may cancel your Prime membership any time by visiting Your Account and adjusting your membership settings. If neither you nor anyone authorised by you to use your account has taken advantage of any Prime benefits we will refund your membership fee in full. Annual Prime membership: If you paid your annual membership fee as soon as you joined Amazon Prime and cancel within 14 days, we will issue you a prorated refund based on the number of whole months remaining in your membership, if you or anyone authorised by you to use your account has taken advantage of Prime benefits during this 14-day period. Monthly Prime membership: If you paid your monthly membership fee as soon as you joined Amazon Prime and cancel within 14 days of receiving confirmation of your monthly Prime membership, we will issue you a partial refund based on use during that time of the Prime benefits by you or anyone authorised by you to use your account. To cancel within the 14-day period, just adjust your membership settings in Your Account, or you can use this cancellation form.

Delivery Benefits and Eligible Purchases

Prime delivery benefits depend upon stock availability, order deadlines, and in some cases the delivery address. They are limited to certain products sold by Amazon (or third-party sellers participating in Prime) on the Amazon website and to certain products on third-party websites that offer Prime delivery benefits.

Products eligible for Prime will be designated as such on their product pages. Some special product, order and/or handling fees may still apply to eligible purchases. If only some items in your order are eligible for Prime, you will pay applicable delivery charges for the ineligible items. Changing or combining orders, or changing your delivery address, speed, or preferences might affect Prime eligibility. We may exclude products with special delivery characteristics at our discretion. The Prime section of our Help pages provides further information about eligible items and delivery cost, speed, and destinations.

Other Benefits

See here for information about additional Prime benefits.

Prime & Fresh Add-On

Prime members that sign up to the Fresh Add-On are subject to all of the above Terms, except as explained in this paragraph and also subject to the Fresh Add-On Terms & Conditions. As used in these Terms, "Prime" applies to all Prime membership programmes, including Prime & Fresh. In addition to Prime delivery and other Prime benefits detailed above, Prime members who sign up to the Fresh Add-On are eligible for scheduled deliveries of certain products. The Fresh Add-On scheduled delivery benefits are subject to the same limitations as Prime delivery benefits, as well as minimum order requirements, which are subject to change. The fee for the Fresh Add-On is stated in our Help Pages. From time to time, we may offer different Fresh Add-On terms, and the fees for the Fresh Add-On may vary.

Other Limitations

  • We reserve the right to accept or refuse membership in our discretion.
  • You may not transfer or assign your Prime membership or any Prime benefits, including promotion codes for Prime memberships or benefits, except as allowed in these terms.
  • Prime members are not permitted to purchase products for the purpose of resale, rental, or to ship to their customers or potential customers using Prime benefits.
  • From time to time, Amazon may choose in its sole discretion to add or remove Prime membership benefits.
  • Prime membership is only available to end consumers aged 18 years or older using Prime for private use and is not available for Corporate Accounts, legal entities or for customers who purchase items for business or institutional use or for the purpose of resale.
  • Payment options such as pre-paid credit cards or Gift Cards cannot be used as payment for your membership fee.

Fees and Renewal

The membership fee for Prime is stated in the About Amazon Prime Help page. From time to time, we may offer different membership terms, and the fees for such membership may vary. The Prime membership fee is non-refundable except as expressly set forth in these Terms.


You can use Your Account to update your preferred payment card for all fees. If all payment cards we have on file for you are declined for payment of your membership fee, you have 30 days to provide us a new payment card or your membership will be cancelled. If you provide us with a new card and are successfully charged within 30 days, your new membership period will be based on the original renewal date and not the date of the successful charge.

Promotional Trial Membership

We sometimes offer certain customers various trial or other promotional memberships, which are subject to these Terms except as otherwise stated in the promotional offers. Trial members may at any time (through Your Account) choose not to continue to paid membership at the end of the trial period.

Agreement Changes

We may in our discretion change these Terms, our Conditions of Use & Sale, our Privacy Notice, or any aspect of Prime membership, from time to time without notice to you by posting revisions on the Amazon.co.uk website. YOUR CONTINUED MEMBERSHIP AFTER ANY CHANGE CONSTITUTES YOUR ACCEPTANCE OF THE CHANGE. IF YOU DO NOT AGREE TO ANY CHANGE, YOU MUST CANCEL YOUR MEMBERSHIP. However, any increase in the membership fee will not apply until your membership is renewed. If any change is found invalid, void, or for any reason unenforceable, that change is severable and does not affect the validity and enforceability of any remaining changes or conditions.

Termination by Us

We may terminate your Prime membership at our discretion without notice. If we do so, we will give you a prorated refund based on the number of whole months remaining in your membership. However, we will not give any refund for termination related to conduct that we determine, in our discretion, violates these Terms or any applicable law, involves fraud or misuse of the Prime membership, or is harmful to our interests or another user. Our failure to insist upon or enforce your strict compliance with these Terms will not constitute a waiver of any of our rights.

Our Liability

We will be responsible for any losses you suffer as a result of us breaching these Terms if the losses were reasonably foreseeable to both you and to us when you joined Prime. We will not be responsible for (i) losses that were not caused by any breach on our part, or (ii) any business loss (including loss of profits, revenue, contracts, anticipated savings, data, goodwill or wasted expenditure), or (iii) any indirect or consequential losses that were not foreseeable to both you and us when you joined Prime.

We will not be held responsible for any delay or failure to comply with our obligations under these Terms if the delay or failure arises from any cause which is beyond our reasonable control. This condition does not affect your legal right to have goods sent or services provided within a reasonable time or to receive a refund if goods or services ordered cannot be supplied within a reasonable time owing to a cause beyond our reasonable control.

The laws of some countries do not allow some or all of the limitations described above. If these laws apply to you, some or all of the above limitations may not apply to you and you might have additional rights. Nothing in these conditions limits or excludes our responsibility for fraudulent representations made by us or for death or personal injury caused by our negligence or wilful misconduct. Subject to the preceding sentence, our maximum liability to you will not exceed the last membership fee you paid.


Amazon Prime is a service which is provided by Amazon EU Sàrl, Amazon Media EU Sàrl and Amazon Instant Video Limited.

The benefits of Prime are detailed here. Amazon EU Sàrl collects the Prime membership fee. Amazon EU Sàrl is the seller of record of delivery and other non-digital benefits, Amazon Instant Video Limited is the seller of record of the Prime Video benefit, and Amazon Media EU Sàrl is the seller of record of all other digital benefits.

Our Details

For Amazon EU Sàrl:

Amazon EU Sàrl
Société à responsabilité limitée,
5 Rue Plaetis
L-2338 Luxembourg
Share Capital: EUR 37,500
Registered in Luxembourg:
RCS Luxembourg No: B-101818
Business Licence Number: 134248
Luxembourg VAT Registration Number: LU 20260743

Local Registered Branch:

Amazon EU SARL, UK Branch, 60 Holborn Viaduct, London EC1A 2FD, United Kingdom
Registered in England & Wales
Company Registered Number: FC032354
UK Establishment No. BR017427
UK VAT Number: GB 727255821

For Amazon Media EU Sàrl:

Amazon Media EU Sàrl, Société à responsabilité limitée, 5 Rue Plaetis, L2338 Luxembourg
Share capital: EUR 12,500
Registered in Luxembourg
RCS Luxembourg No: 112767
Business Licence Number: 110001
Luxembourg VAT Registration Number: LU 20944528

For Amazon Instant Video Limited:

Amazon Instant Video Limited, Leadenhall Court, One Leadenhall Street, London EC3V 1PP, United Kingdom
Registered in England & Wales
Company Registered Number: 06528297 
VAT Number: 882596668

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