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Your Favourites

How does Your Favourites work?

We determine your favourite categories and stores by examining your purchases, items you've told us you own and items you've rated. We then compare this activity with that of other customers. We use this information to update Your Store and to personalise pages across the whole store to match your interests more closely.

You can see all your favorites by clicking either the "Add Favorites" or "edit" button on any main tab page or browse page, and then clicking the "See All Favourites" link located at the bottom of the edit area.

How do I add or edit Favorites?

  1. Click any tab on Amazon.co.uk.
  2. Click the "Add Favorites" or "Edit" button.
  3. Tick the box next to any favourite you would like to add. Untick the box next to any favourite you would like to remove.
  4. Click the "Submit" button when you're finished.

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