Getting Started with AmazonFresh Store

Tips for the AmazonFresh shopping experience on

Prime & Fresh members can place their AmazonFresh orders directly on, making grocery and other shopping one seamless experience. Simply select the Fresh logo next to Shop By Department.

There, you’ll see links to Reserve a Delivery Time, Past Purchases, Shopping Lists, and Orders. Prime & Fresh members using a mobile browser or the Amazon app can access the same features through the following:

  • Mobile Browser: Click on the AmazonFresh link above the search bar.
  • Amazon App: Click on the menu button at the top left of the app and select AmazonFresh.

If you’re not a Prime & Fresh member, you can go to the AmazonFresh store to get started.

Important: AmazonFresh isn’t available on the Amazon App for Tablets.

Note: Shopping AmazonFresh on is available for eligible postcodes in London. We'll be expanding the AmazonFresh shopping experience for to new Fresh-supported regions in the future. To find out if you’re postcode is located in an eligible delivery area, visit

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