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About Customer Reviews

As part of our services, you can submit written or video reviews for any product listed on Amazon.co.uk to help other customers.

Customer reviews are meant to provide genuine product feedback. While we encourage reviewers to share their experience, there can be a fine line between that and the use of customer reviews as product promotion.

Here are a few examples of the types of customer reviews that we don't allow:

  • A product manufacturer posts a review of their own product, posing as an unbiased customer.
  • A customer, unhappy with their purchase, posts multiple negative reviews for the same product.
  • A customer posts a review in exchange for financial reward.
  • A family member of the product creator posts a 5 star review to help boost sales.

Although products may be provided to customers for free or at a discount, and those customers may write reviews, any attempt to influence or manipulate reviews is prohibited, including conditioning any future benefit on writing a review or the content of the review. Benefits include but are not limited to: future opportunities to receive free or discounted products, continued membership in a programme or club, cash rebates or gift certificates, entry into contests or sweepstakes, bonus digital content or credits, and ratings or referrals that may affect the recipient's chances of receiving other benefits.

Here are a few examples where a review is not permitted:

  • The customer’s eligibility to receive free or discounted products or other benefits in the future depends on their review.
  • The customer’s continued membership in a programme or club depends on their review.
  • The customer is a member of a review club where sellers or brands give the customer ratings or refer the customer to other sellers or brands based on their review.
  • The customer is a member of a review club where they are asked to register their Amazon Public Profile so that sellers or brands may monitor their reviews of products offered through the club.

The following reviews are generally allowed, provided they comply with the above guidelines:

  • A customer writes a review of a product purchased using a discount generally available to all Amazon customers, such as a Lightning Deal.
  • A customer writes a review of a product received for free at a trade show, convention, or other similar venue where the provider does not monitor whether the customer writes a review or condition any benefits on writing a review or the content of the review.

Amazon.co.uk wants to know about your product safety issues. If you have safety concerns about the product you are reviewing, please contact us. Please make sure to include all information about the product (product title, and ASIN or manufacturer's SKU) and the details of the incident.

For more information, please visit our Review Guidelines.

You can see all of your reviews by visiting Your Public Profile.

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