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About Amazon Family 

Amazon Family provides access to exclusive deals and age-based recommendations to customers who’ve created child profiles. Additionally, it provides Prime members up to 20% off eligible nappy and baby food subscriptions.

Amazon Family is aimed at making it easier for parents, families and caregivers to find everything they need on Amazon.co.uk

By creating a child profile (information about the age and gender of your child), you'll get access to exclusive deals, be signed-up to receive product recommendations by e-mail (based on the age and stage of your child), and it'll help us ensure the product recommendation e-mails we send to you are relevant to you and your family. Any information you provide to us about your child will be collected, used and stored in accordance with our Privacy Notice. You can update this information any time by visiting https://www.amazon.co.uk/family.

Amazon Prime members get 20% off subscriptions for eligible nappies and baby food (excluding formula) when they have 5 or more subscriptions delivered on the same day to the same address.

Note: Customers who have an Amazon Student membership or who receive Amazon Prime delivery benefits as an invited guest, will need to join Amazon Prime to access the 20% off eligible nappies and baby food subscription benefit, compliments of Amazon Family. To upgrade, please visit: https://www.amazon.co.uk/family.

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