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Alexa and Your Privacy

We know that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly.

Alexa is a cloud service that you control with your voice. You can ask Alexa to check your calendar, weather, traffic, and sports scores, manage to-do and shopping lists, control your compatible smart home devices, send and receive messages and calls, and more. Alexa is always getting smarter—the more you use Alexa, the more Alexa adapts to your speech patterns, vocabulary, and personal preferences. Alexa is continually learning, adding new features and skills. We handle any personal information we receive in accordance with Amazon’s Privacy Notice. This page provides additional detail about how we use your personal information to provide and improve your experience and our services. You can learn more about Alexa in our Alexa Terms of Use and our Alexa and Alexa Device FAQs

How Alexa uses your information

You access Alexa differently based on the type of Alexa-enabled product you use. For far-field Alexa devices, you activate Alexa by saying the wake word (“Alexa” or another wake word you select). Many far-field Alexa devices offer a visual or audible signal to indicate the device is streaming audio to the cloud and the ability to turn off the microphone. For other devices, you activate Alexa by pressing a button. Then ask Alexa a question, such as "what is the weather today in London?", or tell Alexa to do something, like "add cat food to my shopping list" or "play jazz.” When you make a request to Alexa, your voice recording is sent to Amazon’s servers so our systems for speech recognition and natural language understanding can process and respond to your request. We associate your requests with your Amazon account to allow you to access other Amazon services (e.g., so you can ask Alexa to read your Kindle books and play audiobooks from Audible) and to provide you with a more personalised experience. For example, keeping track of the songs you have listened to helps Alexa choose what songs to play when you say, “Alexa, play music.”  At times, Alexa may make recommendations to you based on your requests.  For example, if you are a Prime Music user and you request a song that is not available through Prime Music, Alexa may offer you the ability to subscribe to Amazon Music Unlimited.  Alexa may also recommend Alexa skills you might like based on the Alexa skills you use. You can review your voice interactions with Alexa by visiting History in the Settings menu of your Alexa App or by visiting Alexa Privacy in the Manage Your Content and Devices section of Your Account.

We also use your requests to improve our services, including training the speech recognition and natural language understanding systems discussed above. The more data we use to train these systems, the better Alexa works, and training Alexa with voice recordings from a diverse range of customers helps ensure Alexa works well for everyone. You can manage the use of your voice recordings in the development of new features and delete some or all of the voice recordings associated with your account by going to Alexa Privacy in the Settings menu of your Alexa app or in the Manage Your Content and Devices section of Your Account.

Depending on how you use Alexa, we may also collect other types of information and use that information to provide and improve your experience and our services. For example, if you use Echo Show’s item or barcode scanning feature, we will process the scanned image in the cloud to return search results from Amazon.co.uk for the scanned item or barcode.  You can delete the scanned images associated with your account by visiting the Manage Your Content and Devices page at www.amazon.co.uk/mycd. If you interact with or operate a smart home product with Alexa, such as a light, thermostat or outlet, we will receive information about that smart home product’s device type, features, and status, which allows you to see information about and control that product from your Alexa app. If you use Alexa Calling and Messaging and grant Alexa access to your contacts, we will periodically import and store your contacts, which allows us to connect you with your contacts and identify the most likely contact you intend to call or message (e.g., which Bill you want to call when you ask Alexa to “call Bill”). If you use Alexa Calling and Messaging to send voice or text messages to another Alexa Calling and Messaging user (e.g., on Echo, "Alexa, send a message to Mom" or, in the Alexa App, tapping on the message icon on Mom's contact card), we will process your messages in the cloud to convert voice messages to text, and vice versa. You can turn off Alexa’s use of your messages to improve message transcription accuracy from Alexa Privacy in the Settings menu of your Alexa App in the Manage Your Content and Devices section of Your Account.

Third party services

If you use a third party service through Alexa, we will exchange related information with that third party so they may provide the service. For example, if you interact with a third party Alexa skill, we provide the content of your requests (but not the voice recordings) to the skill so the skill can respond accordingly. If you use a third party Alexa skill that requires your location (such as a car service) and grant the skill access to your location, we will share that information with the skill. Information you provide to an Alexa skill will be subject to the skill developer’s privacy practices.  You can find the privacy notices provided to us by the developers of Alexa skills that collect personal information on the detail page for those skills in your Alexa App.

Some Alexa skills are directed to children, as identified by the developers of those skills. Kid skills are turned off by default. If you want to use kid skills, please turn all kid skills on in the Settings menu of your Alexa app. You can turn all kid skills off at any time by changing that setting.

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