Shop now Shop now Shop now  Up to 70% Off Fashion  Shop all Amazon Fashion Cloud Drive Photos Shop now Learn More Shop now Shop now Shop Fire Shop Kindle Shop now Shop now Shop now

About Lightning Deals

A Lightning Deal is a promotion in which a limited number of discounts are offered on an item for a short time.

All Lightning Deals appear on the "Today's Deals" page. To view this page, click the Today's Deals link above the search bar on any Amazon.co.uk page. These deals are available at Amazon.co.uk until either the time for that promotion expires or all the available promotional discounts are claimed. You can claim a particular deal once only.

When a Lightning Deal is available, here's what you'll see:

  • The item featured in the deal.
  • Any available variations of the item (for example: different sizes or colours).
  • The list price and the current price for the item at Amazon.co.uk.
  • The promotional discount amount and final price.
  • A status bar indicating the percentage of deals currently in customers' baskets or purchased.
  • A timer showing how long you have to add the item to your basket and claim the promotional discount.
  • An "Add to Basket" button if there are available promotional discounts.

Learn more About Promotional Pricing.

Note: When all the promotional discounts for a Lightning Deal are held by other customers, you'll see a Join Waitlist button and the status bar will show that 100% if the promotional discounts are currently being held in other customers' baskets or have already been used to purchase the deal.

Was this information helpful?

Thank you for your feedback.

Please select what best describes the information:

Thanks! While we're unable to respond directly to your feedback, we'll use this information to improve our online Help.