About the Company

B&O Play by Bang & Olufsen

Founded in 1925 in Struer, Denmark, Bang & Olufsen is world-renowned for its distinctive range of quality audio, video and multimedia products.

Bang & Olufsen manufactures a highly distinctive and exclusive range of audio and multimedia products with a high level of technological excellence.

The guiding principle - first laid down by the two founders Peter Bang and Svend Olufsen in the late 1920s - was stipulated in these words: “Enterprising is needed - a never-failing will to create only the best – to persistently find new ways of improvement”.

Sound
The company's goal is to create products that can reproduce the sound material as authentically as possible and in the way the artist intended it; being faithful to the original is the reference. Bang & Olufsen use exceptional development and test facilities and as members of the Audio Engineering Society (AES) they contribute to a large number of scientific papers within acoustics every year.

User Interaction
Bang & Olufsen makes technically complex products into something that is easy to understand and use. The company uses experienced psychologists to analyse the results of user tests undertaken during development. The belief is that general human behaviour patterns should govern user interaction, not engineers’ way of thinking.

System integration
This is an area where Bang & Olufsen is a major pioneer in the industry. They have many ways of seeing integration. Firstly, the integration of several entertainment sources into one unit, and secondly the idea of linking different products to one another, although placed in different rooms, through their unique BeoLink system. They integrate products of the future with products of the past, as you can interconnect many old products with new. Thought is even given to integration of Bang & Olufsen products with non-Bang & Olufsen products with the aim of making life easier for the user.

Moving mechanics
A large part of the magic behind many Bang & Olufsen products lies in the mechanical movements that are incorporated in their design. Lids that slide aside, glass doors that glide open as your hand approaches, drawers which open and close when products are switched on and off, etc. All these movements are based on a concept that states: They may surprise, but never shock, they may be heard but never disturb, they may not start or stop abruptly - the movement must be controlled completely.

Design
Even though design is such an obvious competence area at Bang & Olufsen, the company prefers to work with freelance designers, who maintain a broad creative horizon. As design is part of the concept development, the designer is involved in all the thinking.

Materials and finish
Internal focus is, amongst other areas, on aluminium, where Bang & Olufsen has established a leading role. Different plastics, glass, rubber, zinc, cloth, steel and wood are also part of the vocabulary from the authentic materials that the company works with.