I have tried some other protein bars and I can say that those taste absolutely amazing. I thought the ones I had tried before tasted ok but I didn't know protein bars can get that much nicer. The flavour absolutely great. The texture soft and easy to chew. It feels like you are treating yourself to an amazing sweet bar without the consequences of high carbs and high fats. You are actually not destroying your diet by eating 1 if you ever feel like having something sweet. I couldn't believe that protein bars could taste that nice without having a ton of sugar and fats in them. I also appreciate that they don't have a lot of food additives unlike other protein bars that I have seen that have a ton of them. Overall I highly suggest them.