As a recruitment business owner I was intrigued by this book but unsure that it would help me and my industry. How wrong could I be? The book has lots of useful insights and stories that sparked many other ideas which I have already started to implement. The Maker chapter was particularly useful and made me realise there is always room for creative thinking, even in an sector as established as recruitment. A must read for anyone who wants to keep pace in an ever changing business world.