This book is a must-read for anyone wishing to step up their business and achieve marketing-led growth. As an experienced marketing consultant and chartered marketer, there's not much marketing theory I don't know. This book turns the theory on its head and makes them highly accessible. Bryony uses the best marketing concepts and distills them down to a simple, easy to follow and immediately implement structure that anyone could use. What's more it's all about results. The online workbooks make this book such amazing value for money every business owner should read it!