Woah, man! Just check out that picture on the cover. That's what the inside of your head will look like after reading this book! Well, pinker, and with more drippy bits, but you get the idea. NOTE: Please do not remove your head and look inside for comparative purposes. In all seriousness, this book blew me away, by demonstrating aspects of human behaviour which is hard-wired into us. You will be shocked - I was - by just how easy we can be manipulated, and you'll be nodding along as you recognise all the times when you've fallen foul of these precise conditions. Even wondered why it takes you an hour to decide between brands of painkillers, when one is cheaper but the other is on special...? If you have, then man up and stick a plaster on it. But also, read this book, because it will tell you exactly why you find it so damn difficult to make that choice. It won't help you the next time you've got a pounding headache and Nurofen is half-off but still twice the price of ADSA's own bran paracetamol, but at least then you'll understand. And if your head explodes, and covers passers-by in pinky, drippy bits, try and have a look before you expire - I reckon it'll look just like this cover.