I have been wanting a food mixer for many years. I do lots of baking but alway use a hand-held whisk, much harder work! Finally decided to treat myself to one of the big fancy mixers but just before buying, when I was looking up reviews, I found this one. Reviews were generally very good and after much contemplating decided to buy this one. A much cheaper option money-wise but so far can't fault it on quality. Mixes really well, easy to use and looks lovely in my kitchen with my other red accessories. Used the left over money to buy concert tickets so all in all a very good purchase!