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Customer Review

Reviewed in the United Kingdom on 18 June 2018
Before this I was reading The Adweek Copywriting Handbook. That book is more sophisticated: kind of like an old Norman Vincent Peale type veteran telling g you what he learned... But Copywriting Made Simple is simply (!) a superior introduction to copywriting. It's just... Friendlier. It's the kind of teaching we all wish we'd had more of at school.... Pieces being added together one by one to make a coherent whole. I did some of the exercises on a product I am developing and they really make things clearer. Reading this book makes copywriting (writing with a job to do) seem so much more achievable. Thank you for this book.
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Product Details

4.5 out of 5 stars
4.5 out of 5
94 global ratings