I've tried to read several books on Marketing and I'm yet to finish one... Until now. Watertight Marketing is written brilliantly with nice illustrations and useful examples. Bryony creates an example company for you to follow and relate to throughout the book and it's suggestions. It really helps you to see how and why certain things should be done, which is so refreshing. What really made this book unique was the supporting workbook which was free to download once I'd purchased the book. Using this I actually got to create a plan, see where my leaks were and know exactly where I needed to focus and when. This book is an absolute asset and has not left my desk since I purchased it last year. Highly recommend.